Marketing and Sales Advisor

2 weeks ago

Sioux Falls, South Dakota, United States Sinclair Broadcast Group Full time

POSITION SUMMARY

Sinclair Broadcast Group is seeking a dedicated marketing and sales expert responsible for driving the growth of assigned accounts, identifying new opportunities, fostering strong relationships with current clients, and building a network to support overall account expansion. Marketing Consultants are also expected to learn and leverage the entire Sinclair portfolio of assets when crafting solutions and generating proposals.

PRIMARY RESPONSIBILITIES

Deliver accurate weekly revenue forecasts within a margin of plus or minus 2% by utilizing in-house sales tools and data-rich systems to develop a practical and actionable business plan aimed at achieving individual targets.

Continuously maintain and expand a portfolio of business or list of accounts while nurturing a pipeline of potential opportunities by actively seeking methods to enhance the spending of existing clients.

Design impactful marketing campaigns for clients and conduct regular business reviews to ensure that campaigns align with client objectives and exceed expectations.

Evaluate key metrics within sales reports, remain aware of market trends, competitor actions, and customer feedback, and adjust strategies as necessary to optimize campaign effectiveness.

Deliver exceptional customer service to establish a brand reputation for reliability, consistency, and credibility, while also building personal rapport and likability with local business owners and professional networks.

PREFERRED KNOWLEDGE, SKILLS, AND EXPERIENCE

  • Familiarity with multi-channel marketing solutions and sales strategies
  • Understanding of CRM systems and sales management tools
  • Ability to adapt swiftly in a dynamic and rapidly evolving environment
  • Excellent communication, presentation, problem-solving, critical thinking, and time management skills
  • High-level proficiency with MS Office applications
  • Reliable transportation and a valid driver's license

AREAS OF KNOWLEDGE AND EXPERTISE THAT MATTER MOST

  • Building and maintaining strong and effective relationships
  • Attentively responding to customer needs and adapting approaches as those needs evolve
  • Listening for details and confirming understanding
  • Delivering presentations in a clear and persuasive manner
  • Communicating effectively in various settings, among diverse styles and stakeholders
  • Utilizing compelling arguments to gain client support and commitment
  • Working efficiently under pressure and within time constraints
  • Exercising judgment that balances common sense and practicality in forming opinions and making recommendations

The job description is not intended to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

VALUE STATEMENTS AND EXPECTATIONS

The responsibilities of this position must be consistently performed while adhering to these values:

  • Honor and respect the dignity of every individual
  • Engage with others with respect and compassion
  • Act with humility and integrity
  • Collaborate with others in a spirit of teamwork
  • Communicate openly and frequently
  • Prioritize the health of the organization and its people in every decision
  • Maintain a customer-focused approach
  • Embrace continuous learning
  • Work with purpose and consistently demonstrate engagement

EEO AND INCLUSIVITY

Sinclair is proud to be an equal opportunity employer and a drug-free workplace. Employment practices will not be influenced or affected by an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status, or any other characteristic protected by law.

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