Marketing and Sales Strategist

2 weeks ago

Sioux Falls, South Dakota, United States Sinclair Broadcast Group Full time

POSITION OVERVIEW

Sinclair Broadcast Group is seeking a dedicated marketing and sales expert who will be accountable for enhancing the growth of designated accounts, identifying new business prospects, fostering robust relationships with current clients, and building a network to support overall account expansion. Marketing Consultants are also expected to familiarize themselves with the complete Sinclair portfolio of offerings when devising solutions and crafting proposals.

KEY RESPONSIBILITIES

Provide accurate weekly revenue projections within a margin of 2% by leveraging internal sales tools and data-driven systems to formulate a practical and actionable business strategy to achieve personal targets.

Continuously develop and expand a portfolio of accounts while nurturing a pipeline of potential business opportunities by proactively exploring avenues to enhance spending from existing clients.

Design impactful marketing initiatives for clients and conduct regular business evaluations to ensure that campaigns align with client objectives and surpass expectations.

Evaluate critical data metrics within sales reports, stay informed about market dynamics, competitor actions, and customer insights, and modify strategies as necessary to optimize campaign effectiveness.

Deliver exceptional customer service to establish a brand reputation characterized by reliability, consistency, and trustworthiness, while also cultivating a personal connection with local business owners and professional networks.

DESIRED KNOWLEDGE, SKILLS, AND EXPERIENCE

  • Understanding of multi-channel marketing solutions and sales strategies
  • Familiarity with CRM systems and sales management tools
  • Ability to swiftly adapt in a dynamic and rapidly evolving environment
  • Strong communication, presentation, analytical, problem-solving, and time management skills
  • Proficient in MS Office applications
  • Possession of reliable transportation and a valid driver's license

AREAS OF EXPERTISE THAT ARE ESSENTIAL

  • Building and maintaining effective relationships
  • Attentively addressing customer needs and adjusting approaches as necessary
  • Listening carefully and ensuring comprehension
  • Delivering presentations in a clear and persuasive manner
  • Communicating effectively across diverse settings and with various stakeholders
  • Utilizing compelling arguments to secure client support and commitment
  • Performing efficiently under pressure and within time constraints
  • Employing sound judgment that balances practicality and common sense in decision-making

This job description is not intended to be an exhaustive list of all duties, responsibilities, or activities that may be required of the employee. Duties and responsibilities may evolve or new ones may be assigned at any time with or without notice.

CORE VALUES AND EXPECTATIONS

The responsibilities of this role must be consistently executed while adhering to the following values:

  • Respect and honor the dignity of every individual
  • Engage with others with kindness and empathy
  • Act with integrity and humility
  • Collaborate with others in a spirit of teamwork
  • Communicate openly and frequently
  • Prioritize the health of the organization and its people in every decision
  • Maintain a customer-centric focus
  • Commit to continuous learning
  • Approach work with purpose and remain engaged

DIVERSITY AND INCLUSION

Sinclair Broadcast Group is proud to be an equal opportunity employer and a drug-free workplace. Employment practices will not be influenced or affected by an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status, or any other characteristic protected by law.

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