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Marketing and Sales Strategist

2 months ago

Sioux Falls, South Dakota, United States Sinclair Broadcast Group Full time

POSITION OVERVIEW

Sinclair Broadcast Group is seeking a dynamic marketing and sales professional dedicated to fostering growth within assigned accounts. This role involves identifying new business opportunities, nurturing existing client relationships, and developing a robust network to enhance overall account performance. Marketing Specialists are expected to leverage the full Sinclair portfolio of resources to devise effective solutions and proposals.

KEY RESPONSIBILITIES

Provide accurate weekly revenue projections within a margin of 2% by utilizing internal sales tools and data-driven systems to formulate a practical business strategy aimed at achieving personal targets.

Continuously develop a portfolio of accounts and maintain a pipeline of potential business by actively exploring avenues to increase expenditure from current clients.

Design impactful marketing initiatives for clients and conduct regular business assessments to ensure that campaigns align with client objectives and surpass expectations.

Evaluate critical data points from sales reports, stay informed about market dynamics, competitor actions, and customer insights, and modify strategies as necessary to optimize campaign effectiveness.

Deliver exceptional customer service to build a brand reputation characterized by reliability, consistency, and trustworthiness, while also establishing a personal connection with local business leaders and professional networks.

DESIRED KNOWLEDGE, SKILLS, AND EXPERIENCE

  • Understanding of multi-channel marketing solutions and sales techniques
  • Proficiency in CRM systems and sales management tools
  • Ability to swiftly adapt in a fast-paced and evolving environment
  • Strong communication, presentation, analytical, problem-solving, and time management skills
  • High proficiency in MS Office applications
  • Valid driver's license and reliable transportation

ESSENTIAL AREAS OF EXPERTISE

  • Building and sustaining effective relationships
  • Attentively addressing customer needs and adjusting strategies accordingly
  • Listening for nuances and confirming understanding
  • Delivering presentations in a persuasive and clear manner
  • Communicating effectively across diverse settings and with various stakeholders
  • Utilizing compelling arguments to secure client engagement and commitment
  • Thriving under pressure and managing time constraints
  • Employing sound judgment that balances practicality and common sense in decision-making

This job description is not intended to encompass a comprehensive list of tasks, duties, or responsibilities required of the employee. Responsibilities may evolve, or new tasks may be assigned at any time with or without notice.

CORE VALUES AND EXPECTATIONS

The responsibilities of this position must be executed consistently while adhering to the following values:

  • Respect and honor the dignity of every individual
  • Engage with others with kindness and understanding
  • Act with integrity and humility
  • Collaborate with others in a spirit of teamwork
  • Communicate openly and regularly
  • Prioritize the health of the organization and its people in all decisions
  • Maintain a customer-centric focus
  • Commit to continuous learning
  • Approach work with purpose and engagement

DIVERSITY AND INCLUSION

Sinclair Broadcast Group is proud to be an equal opportunity employer and a drug-free workplace. Employment practices will not be influenced or affected by an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status, or any other characteristic protected by law.