Exhibition Marketing Lead

1 week ago

Rockville, Maryland, United States MESO SCALE DIAGNOSTICS, LLC. Full time

POSITION SUMMARY:

This role is pivotal in ensuring the effective implementation of the annual global exhibition strategy aligned with marketing goals. The individual will spearhead the logistical planning, communication, and execution of our exhibition initiatives. This position will contribute to the formulation, development, and execution of event marketing strategies, tactics, activities, and materials aimed at enhancing communication efforts. The Trade Show Marketing Manager will guarantee that events are executed seamlessly and professionally, reflecting the company's objectives and product messaging.

Please note that this position is hybrid and requires onsite presence.

DUTIES AND RESPONSIBILITIES:


• Assist in crafting exhibition plans and budgets that align with marketing objectives.

o Prepare, forecast, and oversee the exhibition budget while tracking all expenditures for complete financial reconciliation.

o Manage all pre-event planning activities, including ordering logistics, arranging exhibit space, and overseeing the space selection process.


• Develop, maintain, and oversee the master Exhibition database, which includes:

o Potential exhibitions and relevant details for consideration.

o Recommendations, evaluations, and approvals for shows.

o Operational timelines for all aspects of each exhibition.


• Manage logistics for exhibition programs:

o Oversee booth selection, setup, shipping, staffing, registration, travel coordination, and pre-event communications.

o Facilitate activities and manage timelines for cross-functional stakeholders and contributors.

o Oversee inventory and shipments of booth properties, product samples, graphics, and marketing materials.

o Supervise onsite management of large exhibitions, including setup and logistics.

o Plan, execute, and manage onsite activities such as booth interactions, giveaways, and meetings.


• Coordinate and participate in company-sponsored events linked to targeted scientific symposia.


• Ensure that leads generated from exhibitions are processed and accurately entered into the lead management system.

o Provide timely reports on lead generation and follow-up activities.


• Marketing Collateral:

o Coordinate the development of marketing materials to support exhibition objectives and messaging.

o Collaborate cross-functionally to identify marketing and communication opportunities, ensuring timely content development.

o Develop marketing collateral as part of the marketing team to support ongoing company and product messaging.


• Event Recommendations:

o Evaluate potential events and gather input from key sales personnel.

o Recommend new events based on evaluations.

o Collect feedback and provide reports on the effectiveness of current events.

o Suggest enhancements to improve event effectiveness.


• Reporting:

o Provide monthly activity and lead generation reports.

o Compile year-on-year performance analyses.

o Create post-event reports.

o Conduct analyses to assess the effectiveness of each event.


• Specific duties may vary based on departmental needs.

EXPERIENCE AND QUALIFICATIONS:


• Bachelor's degree in Marketing, Business Management, or a related field is strongly preferred.

o An equivalent combination of education and experience will also be considered.


• A minimum of 4 years of experience in a corporate exhibition and events environment.


• Extensive experience in managing exhibition calendars, events, and logistics databases.


• A highly professional demeanor, both in person and over the phone.

KNOWLEDGE, SKILLS, AND ABILITIES:


• Proven ability to manage overall exhibition operations.


• Demonstrated capability to manage budgets and provide budget reporting.


• Strong problem-solving skills with a proactive approach.

o Logical problem-solving abilities and a structured approach to organizing and advancing project tasks.

o Ability to meet goals in a deadline-driven environment.


• A successful track record in managing exhibition events.


• Excellent oral, written communication, and interpersonal skills.

o Ability to effectively communicate issues and results that impact timelines and the accuracy of event data.


• Proficient in MS Office Suite.

o Advanced Excel skills with the ability to create, automate, and manage the overall exhibition plan and database.

o A quantitative background to enhance this knowledge on the job is expected.


• Demonstrated success in matrix management across multiple functions, including sales, purchasing, marketing, R&D, operations, and legal.


• A high degree of creativity and flexibility is expected, along with the ability to multitask and work effectively in a dynamic sales and marketing environment with shifting priorities.

PHYSICAL DEMANDS:


• Must be capable of pushing, pulling, and/or lifting up to 40 lbs.


• This position requires effective communication and the ability to utilize necessary equipment for job performance.

WORK ENVIRONMENT:


• This role is performed in a traditional office setting with occasional travel and work in an exhibition environment.

o Must be prepared for overnight travel, up to 20%.

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