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Senior Marketing and Leasing Manager

2 months ago

Rockville, Maryland, United States TM ASSOCIATES MANAGEMENT INC Full time
About the Role

This is a challenging and rewarding opportunity for a seasoned marketing and sales professional to join TM Associates Management Inc. as a Marketing & Sales Manager. The successful candidate will be responsible for developing and implementing effective marketing and sales strategies to drive occupancy and revenue growth across a portfolio of properties.

Key Responsibilities
  • Marketing Implementation
    • Develop and execute comprehensive marketing plans to maximize property and company success.
    • Collaborate with cross-functional teams to identify and support training needs that positively impact leasing, occupancy, and marketing objectives.
    • Understand the unique marketing needs at each assigned property and create/lead the implementation of approved marketing plans.
    • Develop, create, and execute approved media plans to optimize listings, identify areas of opportunity, and adjust the campaign in real-time to achieve the desired outcome.
    • Manage marketing contracts to ensure budget guidelines are maintained and marketing spend is optimized for assigned properties.
  • Lead Acquisition Tracking and Analysis
    • Leverage reports and data points to establish pitfalls and offer strategic solutions.
    • Use tracking tools and available technology to monitor campaign success and efficiency.
    • Ensure accuracy of source attribution through quality assurance testing and tracking.
    • Closely monitor and manage campaign performance as it impacts occupancy, lead generation, conversions, and subsequent return on investment (ROI).
    • Provide regular marketing performance reporting and analysis and present findings to key stakeholders.
Requirements
  • Education
    • BA/BS degree required.
  • Experience
    • Minimum of three to five years of property management marketing experience that includes a diverse portfolio (affordable/conventional/mixed-income/rural development, new construction, lease-up, redevelopment) or equivalent.
  • Skills
    • Demonstrated proficiency in business writing and verbal communication.
    • Comfortable presenting to a diverse audience.
    • Analytical mindset with the ability to evaluate campaign effectiveness, identify areas of opportunity, implement action plans, and measure results.
    • Drive to continuously learn and develop skills.
    • Exceptional team player and collaborator that will foster a positive corporate culture and be a brand ambassador for TM Associates.
    • Attention to detail and quality of work product.
    • Highly creative with fresh ideas and innovative perspectives.
    • Proficiency in Microsoft Office Suite required.
    • Working knowledge of Adobe Suite.
    • Experience with Yard (Voyager, CRM, Rent Café) a plus.