Salesforce Marketing Cloud Administrator

1 day ago


Amherst, Massachusetts, United States InsideHigherEd Full time
About the Role

The Salesforce Marketing Cloud Administrator is a key member of our team at InsideHigherEd, responsible for designing and implementing technical solutions to support our marketing efforts. This role requires a customer-focused expert with a strong understanding of Salesforce and Marketing Cloud platforms.

Key Responsibilities
  • Configure and administer the Salesforce platform to support projects, staying up-to-date on new features and releases.
  • Apply technical knowledge and CRM administration experience to help design creative and feasible solutions.
  • Participate in business process analysis and project management sessions, developing and delivering key technical components of CRM strategy while aligning processes with configuration and innovative techniques.
  • Provide end-user support for Salesforce applications, communicate system changes, resolve issues promptly, and ensure customer satisfaction.
  • Maintain high standards of data accuracy, system reliability, and operational consistency within the CRM environment.
  • Collaborate with cross-functional teams to source data, manage technical initiatives in support of recruitment and mass communications.
  • Manage configuration updates for communicators and recipients across business units, ensuring compliance with security settings and user access.
  • Responsible for departmental work associated with managing data used for communications.
  • Manage a team of student workers to ensure data integrity.
Requirements
  • Bachelor's degree and three (3) years of related experience.
  • Demonstrated ability to understand interconnected data sources, CRM data structure, and the flow of data to integrated communications platforms.
  • Excellent project management skills.
  • Strong communication and interpersonal skills.
  • Strong analytical skills.
  • Strong customer service skills with a demonstrated customer-centric approach.
Preferred Qualifications
  • Experience using Marketing Cloud Email Studio.
  • Marketing Cloud administration certification.
  • Proficiency with Service/Sales Cloud.
  • Proficiency with Tableau or equivalent data visualization tool.
  • Proficiency with Dell Boomi or similar ETL tool.


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