Bilingual Automotive Sales Specialist

2 weeks ago

Mount Airy, North Carolina, United States Scenic Automotive Full time
Job Overview

Salary: 50k+
Position Summary: Bilingual Automotive Sales Specialist

This role involves selling and leasing both new and pre-owned vehicles while adhering to dealership profit margins, volume targets, and customer satisfaction benchmarks.

Key Responsibilities

Primary Duties:

• Achieve a minimum sales target for vehicle transactions each month.

• Complete sales orders and manage paperwork in line with dealership protocols.

• Implement dealership sales tracking and follow-up systems.

• Participate in product and sales training sessions as directed by the sales manager.

• Stay informed about new products and services in the automotive sector.

• Maintain a follow-up system for owners to promote repeat and referral business, enhancing customer satisfaction.

• Develop and manage a prospecting system.

• Conduct business ethically and professionally.

• Address the transportation needs of vehicle buyers.

• Greet and assist customers entering the dealership showroom or sales area.

• Help customers choose a vehicle by asking pertinent questions and attentively listening to their answers.

• Clearly explain product performance, applications, and benefits to potential buyers.

• Provide detailed descriptions of optional equipment available for purchase.

• Offer test drives to all interested customers, ensuring proper identification is obtained beforehand.

• Demonstrate a strong commitment to customer satisfaction.

• Understand and comply with federal, state, and local regulations governing retail automobile sales.

• Set personal income goals aligned with dealership productivity standards and develop strategies to achieve them.

• Keep updated on new products, features, and accessories, and their advantages for customers.

• Understand equity and values, and explain depreciation to customers effectively.

• Ensure the sales manager meets each customer.

• Forward all finalized deals to the finance and insurance manager, along with accurately completed paperwork.

• Prepare sold vehicles for customer delivery before their arrival.

• Deliver vehicles to customers, ensuring they comprehend the vehicle's features, warranty, and necessary paperwork.

• Introduce customers to service department staff to highlight the quality and efficiency of available service repairs and maintenance.

• Schedule the first service appointment for customers.

• Follow up on all post-delivery items, including tag/title work and special requests, to ensure customer expectations are met.

• Review and assess daily, weekly, monthly, and yearly actions to optimize time management and planning.

• Attend sales meetings regularly.

• Maintain a professional appearance.

Qualifications

To excel in this position, candidates must successfully perform each essential duty. The qualifications listed below represent the knowledge, skills, and abilities required. Reasonable accommodations may be made for individuals with disabilities to perform essential functions.

Language Proficiency

• Ability to read and understand simple instructions, short correspondence, and memos. Capable of writing basic correspondence and effectively presenting information in one-on-one and small group settings.

• Ability to interpret documents such as safety rules and operating instructions. Proficient in writing routine reports and correspondence, and speaking effectively before groups.

• Ability to read, analyze, and interpret general business publications and technical procedures. Skilled in writing reports and business correspondence and effectively presenting information to various audiences.

Mathematical Skills

• Ability to perform basic arithmetic operations using whole numbers, fractions, and decimals. Capable of computing rates, ratios, and percentages, and interpreting bar graphs.

• Ability to calculate figures such as discounts, interest, and commissions, and apply basic algebra and geometry concepts.

Reasoning Skills

• Ability to apply common sense to follow instructions provided in various formats. Capable of solving practical problems in standardized situations.

• Ability to interpret various instructions provided in written, oral, or diagram form.

Certificates and Licenses

• State Sales License
• Valid Driver's License

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made for individuals with disabilities.

Work Environment

The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this job. Reasonable accommodations may be made for individuals with disabilities.

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