Lead Marketing Strategist for Financial Services

2 weeks ago

San Ramon, California, United States Five9 Full time
Job Overview

Join our mission to enhance customer interactions. Five9 stands at the forefront of cloud-based contact center solutions, delivering cutting-edge technology to clients globally.

Our commitment to core values fosters a collaborative environment, allowing our team to innovate and excel while enjoying the journey together. We prioritize diversity and inclusivity, empowering our employees to express their true selves.

The Financial Services sector is undergoing a significant transformation, emphasizing virtual communication and engagement. As online banking, lending, asset management, and insurance evolve, it is essential to reassess the roles of traditional storefronts, contact centers, and remote work.

With substantial investments in these new demands, Five9 has experienced remarkable growth, expanding from a $257M+ business to nearly $1 billion in annual recurring revenue. This is your chance to contribute to this exciting phase as a Senior Industry Marketing Manager within our Product Marketing team at Five9, the leading provider of Contact Center as a Service (CCaaS).

We are looking for a proactive individual with excellent interpersonal skills who is eager to develop and implement a robust CCaaS marketing strategy for the Financial Services sector. The ideal candidate will thrive in a dynamic, high-energy environment that values innovation and collaboration.

A successful Industry Marketer at Five9 will be responsible for:

  • Conducting thorough market research in the Financial Services sector to identify segments, trends, IT priorities, product alignment, partnership opportunities, and competitive challenges.
  • Creating and executing comprehensive marketing strategies that leverage product marketing expertise while coordinating competitive analysis, demand generation, events, digital marketing, public relations, social media, analyst relations, and partner marketing.
  • Crafting clear and persuasive messaging that highlights Five9's AI capabilities, omni-channel communication, workforce engagement, and partnerships, setting Five9 apart in the Financial Services marketplace.
  • Maintaining close collaboration with Sales through training sessions, regular meetings, and ongoing communication regarding new content, partnerships, and competitive insights.
  • Partnering with Product Management to address product gaps and prioritize the roadmap for Financial Services.
  • Engaging with key partners to promote CCaaS, develop co-marketing initiatives, and explore joint solutions to penetrate new markets.

Essential Qualifications

  • 5-8+ years of experience in enterprise cloud software or product marketing, with a minimum of 2 years in a client-facing role.
  • Proven experience in marketing or selling contact center solutions within the Financial Services industry.
  • Exceptional interpersonal, communication, and collaboration skills.
  • Bachelor's degree in business or marketing.
  • Outstanding written and verbal communication skills, with the ability to simplify complex technology concepts for Sales, Partners, and customers.
  • Strong analytical skills to interpret industry trends, sales feedback, and Five9 data.
  • Excellent time management abilities, capable of handling multiple projects simultaneously.
  • Effective negotiation, persuasion, and problem-solving skills.
  • Willingness to travel up to 15% for trade shows, events, and customer presentations.
  • Strong leadership and management skills to engage with staff, colleagues, cross-functional teams, and external partners.
  • Ability to effectively lead cross-functional teams and meetings to achieve alignment on priorities.

Work Arrangement: This position is fully remote for candidates residing outside a specified radius of our office. For those within the designated area, a hybrid model is available, requiring in-office attendance on select days.

As part of our ongoing commitment to diversity, equity, and inclusion, Five9 supports transparency in compensation throughout the recruitment process. Actual compensation packages are determined by various factors unique to each candidate, including skills, experience, certifications, and location. Your recruiter will provide more details about the specific compensation package during the hiring process.

Additionally, the total compensation for this role may include performance bonuses, stock options, and other incentive plans.

Our comprehensive benefits package includes:

  • Health, dental, and vision insurance, effective from the first day of employment. Five9 covers the full employee portion and a significant portion of dependent costs. Additional benefits include Short & Long-Term Disability, Basic Life Insurance, and a 401k plan with employer matching.
  • Access to a mental health support platform offering personalized care and resources, including therapy, coaching, and mindfulness exercises for all covered employees and their dependents.
  • A generous employee stock purchase plan.
  • Paid Time Off, company holidays, paid volunteer hours, and parental leave.

All compensation and benefits are subject to the terms outlined in the relevant plan documents and any agreements between the parties.

Five9 values diversity and is dedicated to building a team that reflects a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better we perform. Five9 is an equal opportunity employer.

Our headquarters are located in a major metropolitan area, with additional global offices.

For more information about our privacy policy, including our notice to California residents, please refer to our website.

Please note that Five9 will never request that an applicant send money as a prerequisite for employment.

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