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Lead Industry Marketing Strategist

2 months ago

San Ramon, California, United States Five9 Full time
Job Overview

Join Five9 in enhancing customer experiences as a Senior Industry Marketing Manager. As a premier provider of cloud-based contact center solutions, we empower businesses globally through innovative cloud technologies.

Our commitment to a team-oriented culture fosters an environment where diversity is celebrated, and employees are encouraged to express their true selves. This inclusive atmosphere is vital as we navigate the evolving landscape of Financial Services, which is increasingly focused on virtual communication and customer engagement.

The Financial Services sector is undergoing significant transformation, with online banking, lending, asset management, and insurance becoming the norm. This shift necessitates a reevaluation of traditional business models, particularly regarding storefronts and remote work capabilities.

As Financial Services invest in meeting these emerging demands, Five9 has experienced remarkable growth, expanding from a $257M business to nearly $1 billion in annual recurring revenue within five years. This is an exciting opportunity to contribute to this dynamic phase as a Senior Industry Marketing Manager within our Product Marketing team.

We are looking for a proactive individual with exceptional interpersonal skills who is eager to develop and implement a robust marketing strategy for our CCaaS solutions tailored to Financial Services. At Five9, you will thrive in a fast-paced, energetic environment that values innovation and collaboration.

Key Responsibilities:

  • Analyze the Financial Services market landscape, identifying segments, trends, IT priorities, product compatibility, partnership opportunities, and competitive challenges to uncover market potential.
  • Craft and execute comprehensive go-to-market marketing initiatives, leveraging product marketing expertise while coordinating competitive assessments, demand generation, events, digital outreach, public relations, social media, analyst engagement, and partner marketing.
  • Formulate clear and persuasive positioning that highlights Five9's strengths in AI, omni-channel communication, workforce engagement, and strategic partnerships, effectively differentiating our offerings in the Financial Services sector.
  • Maintain close collaboration with Sales through training sessions, regular round-table discussions, and ongoing communication regarding new content, partnerships, and competitive insights.
  • Partner with Product Management to address product gaps and prioritize the roadmap specific to Financial Services.
  • Engage with key partners to advocate for CCaaS, create co-marketing initiatives, and explore collaborative solutions to penetrate new markets.

Qualifications:

  • 5-8+ years of experience in enterprise cloud software marketing or product marketing, with a minimum of 2 years in a client-facing role.
  • Proven experience in marketing or selling contact center solutions within the Financial Services industry.
  • Exceptional interpersonal, communication, and teamwork abilities.
  • Bachelor's degree in business or marketing.
  • Outstanding written and verbal communication skills, capable of simplifying complex technological concepts for diverse audiences.
  • Strong analytical skills to interpret industry trends, sales feedback, and Five9 data.
  • Excellent time management skills with the ability to juggle multiple projects effectively.
  • Proficient negotiation, persuasion, and problem-solving skills.
  • Willingness to travel up to 15% for trade shows, events, and client presentations.
  • Strong leadership and management skills to engage with staff, colleagues, cross-functional teams, and external partners.
  • Ability to effectively lead cross-functional teams and meetings to achieve alignment on priorities.

Work Arrangement: This position is fully remote for candidates outside a specified radius of our office location. For those within the designated area, a hybrid work model is available, requiring in-office attendance on select days.

Five9 is dedicated to fostering a diverse and inclusive workforce. We believe that a variety of backgrounds, perspectives, and skills contribute to our success. We are an equal opportunity employer.