Marketing Director

1 week ago


Wellesley, Massachusetts, United States Babson Full time

Marketing Director at Babson Academy

The Marketing Director at Babson Academy is responsible for developing and executing comprehensive marketing strategies to increase brand awareness and drive enrollment. This role oversees the creation and implementation of marketing campaigns across various channels, including digital marketing, social media, and traditional advertising. The Marketing Director serves as the primary point of contact for Babson Academy's marketing efforts and works closely with the leadership team to ensure alignment with the institution's overall strategy.

Key Responsibilities:

  • Develop and execute integrated marketing plans to achieve enrollment and revenue goals
  • Lead the development of marketing campaigns, including digital marketing, social media, and traditional advertising
  • Manage relationships with external partners, including digital marketing agencies and vendors
  • Collaborate with the leadership team to ensure marketing efforts align with the institution's overall strategy
  • Monitor and analyze marketing performance data to inform future marketing initiatives
  • Stay up-to-date on industry trends and best practices in marketing and enrollment management

Requirements:

  • Bachelor's degree in marketing or a related field
  • 6-8 years of experience in marketing, preferably in higher education or a related industry
  • Proven track record of developing and executing successful marketing campaigns
  • Strong leadership and project management skills
  • Excellent communication and interpersonal skills
  • Ability to work effectively in a fast-paced environment and adapt to changing priorities


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