Marketing Specialist

2 weeks ago


Overland Park, Kansas, United States Horizon Systems Full time
Marketing Specialist - Horizon Systems

KEY RESPONSIBILITIES:

  • Develop, refine, and enhance all promotional materials for Horizon Systems
  • Oversee the marketing timeline and manage priorities within the established budget
  • Collaborate with marketing firms for print, digital, and creative projects
  • Compile technical data for advertising and promotional content
  • Monitor marketing initiatives and expenditures for reporting
  • Ensure uniformity in corporate documents and materials
  • Engage in market research and assess customer requirements
  • Leverage internal databases for targeted marketing campaigns
  • Formulate marketing strategies for both new and existing offerings
  • Evaluate and report on marketing performance and outcomes to the management team
  • Support Sales with client interactions, presentations, and events
  • Manage social media and digital marketing initiatives
  • Design, distribute, and evaluate customer feedback surveys
  • Investigate competitive landscape to enhance sales differentiation

ADDITIONAL RESPONSIBILITIES:

  • Maintain a tidy and organized workspace
  • Execute other tasks as assigned

SKILLS, QUALIFICATIONS, AND EXPERIENCE:

ESSENTIAL:

  • Bachelor's degree in Marketing or a related discipline
  • Minimum of 2 years of experience in Marketing, Communications, or similar fields
  • Familiarity with Customer Relationship Management (CRM) systems
  • Proficient in Microsoft Office Suite and Adobe Creative Suite
  • Highly organized with a keen eye for detail
  • Strong written and verbal communication abilities
  • Preferred bilingual proficiency in Spanish


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