Marketing Specialist
2 weeks ago
KEY RESPONSIBILITIES:
- Develop, refine, and enhance all promotional materials for Horizon Systems
- Oversee the marketing timeline and manage priorities within the established budget
- Collaborate with marketing firms for print, digital, and creative projects
- Compile technical data for advertising and promotional content
- Monitor marketing initiatives and expenditures for reporting
- Ensure uniformity in corporate documents and materials
- Engage in market research and assess customer requirements
- Leverage internal databases for targeted marketing campaigns
- Formulate marketing strategies for both new and existing offerings
- Evaluate and report on marketing performance and outcomes to the management team
- Support Sales with client interactions, presentations, and events
- Manage social media and digital marketing initiatives
- Design, distribute, and evaluate customer feedback surveys
- Investigate competitive landscape to enhance sales differentiation
ADDITIONAL RESPONSIBILITIES:
- Maintain a tidy and organized workspace
- Execute other tasks as assigned
SKILLS, QUALIFICATIONS, AND EXPERIENCE:
ESSENTIAL:
- Bachelor's degree in Marketing or a related discipline
- Minimum of 2 years of experience in Marketing, Communications, or similar fields
- Familiarity with Customer Relationship Management (CRM) systems
- Proficient in Microsoft Office Suite and Adobe Creative Suite
- Highly organized with a keen eye for detail
- Strong written and verbal communication abilities
- Preferred bilingual proficiency in Spanish
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