Editorial Content Creator, Tyler Technologies

7 days ago

Overland Park, Kansas, United States Tyler Technologies Full time

About the Role

The Content Marketing Specialist, Editorial is a key member of the Tyler Technologies marketing team, responsible for developing high-quality content that supports the company's overall editorial calendar. This role requires a strong understanding of industry themes and the ability to leverage key corporate messages in content for both corporate marketing and vertical marketing teams.

Key Responsibilities

  • Create engaging content in support of the overall Tyler Technologies editorial calendar, including blogs, articles, and thought leadership papers.
  • Understand and leverage industry themes, implementing them throughout Tyler content to drive business objectives.
  • Collaborate across corporate and vertical marketing teams to deliver effective content that meets marketing and editorial plans.
  • Adhere to and implement editorial style guides consistent with the Tyler brand voice, style, and tone.
  • Elevate thought leaders – internal, external, and clients – to amplify the company's voice in the market.
  • Collaborate with designers and communication professionals to produce high-quality content.
  • Edit, proofread, and improve content with strong adherence to the AP Style Guide.
  • Repurpose content from within Tyler to amplify through associations and other media outlets.
  • Create well-written, well-structured content optimized for inbound content marketing strategies for both print and digital channels based on content marketing strategies.
  • Edit content pieces delivered by other content creators.

Qualifications

  • The Content Marketing Specialist, Editorial must have outstanding writing skills and excellent command of grammar and AP Style.
  • They must be detail-oriented, able to manage multiple projects simultaneously, generate new creative ideas, and have an intellectual curiosity around how governments at all levels can solve problems and improve lives.
  • They must be able to collaborate across multiple product vertical field teams and corporate functions, work with shared services professionals, engage with multiple team members, and prioritize multiple competing program goals.
  • 1-5 years of demonstrable Content Marketing, writing, or equivalent working experience.
  • BA/BS degree in Marketing, Journalism, Political Science, or other relevant degree.
  • Experience creating content for the web and growing a social audience preferred.
  • Editorial mindset that seeks to understand what audiences consume and how to create it.
  • Ability to analyze and present content and social performance.
  • Project management skills, and strong attention to detail.
  • Understanding of how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results.
  • Excellent communication and outstanding writing skills, both short and long form.
  • Understanding of basic SEO strategies, content categorization and structure, content development, distribution, and measurement a plus.
  • Knowledge of and interest in public sector and the intersection between technology and policy.

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