Lead Social Media Strategy Specialist

2 weeks ago


New York, New York, United States The Ladders Full time
Position Overview:
We are seeking a dynamic Social Media Strategy Team Leader to oversee our digital marketing efforts within a prominent publishing organization that specializes in humor and entertainment platforms.

Key Responsibilities:
The selected candidate will spearhead a team dedicated to enhancing our presence on key social media platforms, particularly Snapchat, Instagram, and TikTok. This role involves formulating the strategic direction, operational framework, team formation, and execution plan to significantly elevate our social media channels across various brands.

An ideal candidate thrives in a fast-paced environment and possesses a track record of successfully expanding emerging social media platforms.

Daily Duties Include:
  • Developing and implementing strategies for emerging social media channels
  • Recruiting, mentoring, and training a specialized social media team
  • Identifying potential collaboration opportunities with social influencers
  • Supporting revenue-generating initiatives through social media
  • Establishing KPIs for community and channel growth, monitoring performance, and refining strategies to meet goals
Qualifications:
  • At least 3 years of experience in managing and expanding social media channels
  • Deep understanding of social media trends and youth culture
  • Strong leadership and entrepreneurial mindset
  • Experience in a collaborative, cross-functional work environment
  • Hands-on experience with at least two of the specified social platforms - Instagram, Snapchat, TikTok
  • Prior experience in managing a team is highly advantageous


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