Social Media Strategy Supervisor

2 weeks ago

New York, New York, United States Edelman Full time

**Privacy Notice**

**Position: Supervisor, Social Media Strategy - Retail**

Edelman is seeking a Supervisor for Social Media Strategy to enhance our dynamic team of social strategists, practitioners, and community specialists dedicated to a leading retail client. In this role, you will spearhead the creation and implementation of innovative social and digital marketing strategies aimed at fostering brand loyalty among current customers while attracting new audiences.

Your enthusiasm for social media will empower you to think creatively, embrace calculated risks, and propose impactful initiatives that distinguish our retail clients in a competitive landscape. You will collaborate closely with clients and creative teams to launch community-driven and brand-enhancing campaigns across various social platforms and throughout the customer journey.

**Key Responsibilities:**

  • Demonstrate a comprehensive understanding of client dynamics, including business strategies, industry trends, product offerings, and competitive landscape in the digital and social arenas.
  • Translate insights from social interactions and community trends into strategic, actionable recommendations.
  • Design and oversee social and community strategies, guiding research efforts and managing daily operations of social campaigns.
  • Advise clients and community managers on engagement tactics within evolving social media channels, identifying new opportunities aligned with client goals.
  • Establish and document best practices for community management, including workflows, tools, and roles.
  • Assess and enhance community management effectiveness for clients.
  • Coordinate community engagement initiatives for large-scale social media and digital campaigns across various markets.
  • Provide leadership and mentorship to a team of community managers, fostering motivation, accountability, and continuous feedback.
  • Collaborate across teams to ensure alignment with brand communication and marketing objectives.
  • Exhibit flexibility and adaptability in a fast-paced environment, responding to new challenges and deadlines.
  • Maintain a detail-oriented and organized approach to managing multiple projects with operational excellence.
  • Serve as a positive role model, fostering respect and support among colleagues, clients, and partners.
  • Engage in active listening and inquiry during daily operations, upholding ethical and creative standards.
  • Encourage innovative thinking and problem-solving, valuing diverse perspectives and skill sets.
  • Effectively manage personal and team strengths and weaknesses, enabling everyone to contribute their best.
  • View feedback as a constructive opportunity for growth and development.
  • Demonstrate a keen interest in understanding earned media and coordinating integrated campaigns with comprehensive teams, including strategy, media relations, and creative.

**Qualifications:**

  • A minimum of four years of experience in digital or social media initiatives, with at least two years in a supervisory role overseeing social media community management for a public-facing brand.
  • A strong passion for community engagement and social media, with a solid understanding of integrated communications and emerging trends.
  • Familiarity with social media management tools and platforms, including Instagram and TikTok; experience with Khoros, Sprinklr, or Brandwatch is advantageous.
  • Exceptional written and verbal communication skills.
  • Proficiency in Microsoft applications, particularly PowerPoint.
  • A proven track record of developing and executing creative, engaging, and successful social media advocacy programs; experience in retail is a plus.
  • Experience in client relations, with the ability to assess and meet clients' communication needs through effective social programs.

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