Head of Social Media Strategy

1 week ago

New York, New York, United States Genpact Full time
About the Role

Genpact is seeking a highly skilled and experienced professional to lead our social media strategy and drive our brand presence across all platforms. As the Head of Social Media, you will be responsible for setting the vision and strategy for our social media presence, creating audience-centric content and experiences that educate and engage users, and ultimately shift brand awareness and perception of Genpact as a leader in Data-Tech-AI (DTAI) services.

Key Responsibilities
  • Lead and own how our brand comes to life via social media, providing strategic oversight of our entire Social Media experience across platforms.
  • Define the end-to-end channel vision for social, setting out the objectives and resources required to realize that vision, and partner with channel operations on the delivery of the social strategy.
  • Guide our platform strategy, defining the audience, content, and creative approach that enables delivery of scorecard and business objectives, while establishing the governance for launching and sunsetting channels.
  • Lead Genpact's social content strategy, partnering with senior leaders across the business to define and deliver the content framework for Brand, Client, and Talent marketing.
  • Define the channel governance framework, including policies, procedures, and other tools to manage our reputation, consistency/standardization, and ensure compliance with all platform policies and regulations at a global level.
  • Drive and grow the social ambassadorship and executive comms strategy, enabling Genpact to harness the potential of employees and their social networks.
  • Own the social media performance scorecard and all KPIs for measuring success, partnering with Performance Marketing to set the testing framework, understand the impact of A/B testing and enhancements, and continually optimize the user experience.
Requirements
  • Relevant years of proven expertise in social media, with experience as an individual contributor and team leader in disciplines including social media strategy (organic and paid), platform strategy, content and creative, community management, etc.
  • Deep knowledge of B2B marketing and social media, with experience in the enterprise technology or professional services sector an advantage.
  • Extensive knowledge of social media best practices related to creative content, platform-specific features, user consumption, and paid opportunities.
  • Relevant years in people leadership, with a proven ability to galvanize and inspire cross-functional, geographically-diverse teams.
  • Demonstratable analytical skills with ability to forecast performance, set and deliver against scorecard goals, develop, and deliver a testing framework, and create and summarize large data sets into clear insights that inform decisions.
  • Executive presence, with excellent stakeholder management and communication skills, and demonstrable experience creating and gaining buy-in for business cases and briefing senior leaders on recommendations and outcomes.
  • Experienced in executive comms, including creating and delivering personalized social media strategy and training for senior executives.
Preferred Qualifications
  • Well-organized, with strong project management skills.
  • A keen interest in technology and AI, with a passion for using tech to improve ways of working, both for oneself/internal teams and the clients we serve.
About Genpact

Genpact is a global professional services and solutions firm delivering outcomes that shape the future. Our 125,000+ people across 30+ countries are driven by our innate curiosity, entrepreneurial agility, and desire to create lasting value for clients. Powered by our purpose – the relentless pursuit of a world that works better for people – we serve and transform leading enterprises, including the Fortune Global 500, with our deep business and industry knowledge, digital operations services, and expertise in data, technology, and AI.

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