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Social Media Specialist
2 months ago
We are seeking a highly skilled and experienced Social Media Specialist to join our team at CoinDesk. As a key member of our Social Media & Community Engagement team, you will be responsible for developing and executing social media campaigns that drive engagement and growth across all social media platforms.
Key Responsibilities- Develop and implement comprehensive social media strategies aligned with business goals and marketing objectives.
- Strategize, develop, execute, measure and report on social media campaigns/projects with the goal of building, growing, connecting with, and aggregating audiences across all social media platforms.
- Create, edit, publish, and share content while ensuring brand consistency in messaging and tone across all social media channels.
- Design and manage social media advertising campaigns. Monitor and optimize ad performance based on key metrics such as click-through rates and conversions.
- Analyze social media data and user engagement metrics to evaluate the success of campaigns.
- Monitor and analyze competitor social media activities.
- Interact with the online community and respond to comments, messages, and mentions promptly and professionally.
- 5+ years experience in social media and community management in fast-paced industry with exposure to digital media platforms.
- Proven successful track record of audience growth, content strategy, and platform alignment for building brand, engagement, and measurement through data-driven strategies.
- Strong functional and operational expertise in social media and digital journalism, highlighting experiences that have led the development and management of content strategy for a variety of social media platforms.
- Extensive market intelligence across a variety of social media platforms and understanding of regional target audience platform usage on a global level.
- Proven know-how in delivering advertiser campaigns on social networks.
- Extreme fluency in social media publishing and analytics.
- A thoughtful collaborator with strong project management skills.
- Bachelor's degree or commensurate related work experience required.
CoinDesk Inc and CoinDesk Indices Inc. are committed to offering competitive compensation and benefits. The anticipated base salary for this position is $100,000 - $160,000 + discretionary annual target bonus + benefits. Offered salary may vary based on geographic location, including city and state, and will be reflective of job-related knowledge, skills and commensurate experience.
Equal Opportunity EmployerCoinDesk is an equal opportunity employer and is committed to treating all applicants and employees in a nondiscriminatory manner with respect to the terms and conditions of employment, without regard to race, color, religion or belief, sex, national or ethnic origin, ancestry, age, marital status, sexual orientation, gender identity, veteran status/service, physical or mental disability, or any other classification protected by applicable law.
