Social Media Specialist

4 weeks ago


New York, New York, United States Bridge Hotel Group Full time

About Us: At Bridge Hotel Group, we are a dynamic hotel management company committed to infusing life and personality into the properties within our rapidly expanding hotel portfolio. We're seeking a passionate and creative Social Media Specialist to join our team. Reporting directly to the Senior Social Media Manager, this role is ideal for someone who thrives in a fast-paced environment, has a keen eye for social media trends, and is looking for growth within their next role.

Role Overview: As a Social Media Specialist, you'll play a vital role in enhancing the online presence of multiple hotel brands. Your creativity and analytical skills will help you craft engaging and effective content that resonates with our audience. If you're a social media enthusiast with a talent for storytelling and a strategic mindset, this is the perfect opportunity for you

Key Responsibilities:

● Oversee multiple hotel social accounts across the company portfolio.

● Curate content on platforms such as: Instagram, Facebook, and TikTok, ensuring consistency and brand alignment.

● Provide daily community management, engaging with followers and responding to comments and messages within working hours.

● Assist the Sr. Social Media Manager with strategic planning and execution of social media campaigns.

● Develop and manage paid social campaigns to meet specific goals and KPIs.

● Implement social initiatives such as contests and other engagement strategies.

● Work with Sr. Social Media Manager to expand the Influencer Marketing program across the portfolio.

● Meet with hotel teams monthly to align paid and organic social content strategies.

● Organize and oversee content collection from managed accounts, ensuring high-quality visuals and messaging.

* For applicants working in NYC, the anticipated compensation range for the position is $65,000k- $ 70,000k annually. The annual salary offered to a successful candidate will depend on several factors, including but not limited to years of experience within the job, years of experience.

Source: Hospitality Online



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