Director, Media Analytics and Insights

5 days ago

Chicago, Illinois, United States Spark Foundry Full time
Job Description

Overview:

The Director, Media Analytics and Insights will play a pivotal role in driving data-driven insights and strategic thinking for a key Spark Foundry account. As the primary contact for the client on media strategy and performance, this individual will provide recommendations for both direct response and awareness/consideration campaigns.

This position requires a unique blend of strategic and tactical thinking, with a keen eye for numbers, intellectual curiosity, and proficiency in problem-solving. The ideal candidate will have a proven track record of data-rich analyses, be a team player, and thrive in a client service environment.

Key Responsibilities:

  • Utilize data to drive media performance by informing media plans and optimization strategies.
  • Implement a data-driven media planning and optimization infrastructure.
  • Utilize all relevant data and technology to drive a test and learn agenda, improving performance of both conversion-driving and awareness/consideration initiatives.
  • Use analysis to identify key touchpoints and factors that drive business decision-making, making recommendations to drive media strategy, creative, and site optimization.
  • Recommend and drive implementation of multi-touchpoint attribution models as required.
  • Deliver client-specific analyses, including campaign performance projections and analysis, customer segmentation and profiling, retention analysis, lifetime value analysis, and competitive market research.
  • Perform ongoing analysis to ensure timely adjustment and optimization of campaigns to maximize performance.
  • Identify key measures, approaches, and methodologies to track digital and offline marketing campaign success against clients' business objectives.
  • Design and manage measurement systems for data capture and reporting.
  • Build a body of knowledge on media, technology, and strategy performance to inform future media decisions on schedules, budgets, partners, and strategies.
  • Identify, assess, and manage implementation of data sources and tracking solutions.
  • Identify, assess, and manage implementation of technologies relevant to clients' businesses.
  • Act as primary day-to-day contact on measurement system project development and execution, facilitating communication and defining roles and responsibilities amongst all parties.

Requirements:

  • Minimum 8 years of experience in performing analytics in a marketing sciences capacity at a media agency, market research, or consulting company, or in-house at a brand.
  • Knowledge of syndicated media research and systems (e.g., Nielsen, comScore, GWI).
  • Experience with linear and digital performance measurement data (e.g., ad servers, DSPs, search engines, web analytics, etc.).
  • Experience in analyzing large data sets to identify insightful relationships (data mining).
  • Strong analytical skills with understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations.
  • Experience with statistical analysis software products, research design, and a track record of implementing data and analytics-driven solutions that impacted the bottom line.
  • Demonstrated ability to develop relationships with business leaders and develop research programs to support business goals in a changing media landscape.
  • Knowledge of visual techniques for data analysis and presentation development.
  • Strong ability to tell a story with data in a rigorous and compelling, yet simple and direct manner.
  • Ability to become a trusted advisor to clients and colleagues.
  • Experience with cross-channel measurement and attribution.
  • Strong data science and analytics platform skills such as PowerBI, Tableau, Datorama, Python, Alteryx, etc.
  • Knowledge of statistical software packages (e.g., SPSS, SAS).

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