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Head of Media Analytics

2 months ago

Chicago, Illinois, United States Spark Foundry Full time
Job Overview

Company Overview:

Spark Foundry is a leading global media agency dedicated to enhancing brand engagement, affinity, and transactions. By merging solid media fundamentals with innovative strategies, Spark captivates consumers, encouraging them to connect more deeply with our clients' brands and to increase their purchasing behavior.

With a unique blend of the agility of a startup and the strength of Publicis Media, Spark Foundry provides exceptional service to a diverse array of esteemed brands. We offer boutique-level insights alongside the substantial buying power and exclusive access of a global leader, empowering challenger brands to operate like giants and established brands to embrace a challenger mindset.

Our inclusive culture celebrates diversity and ensures that every voice is valued, making Spark a preferred destination for top talent in the industry, reflected in our outstanding retention rates. By fostering a holistic approach to both professional and personal growth, Spark cultivates a workforce that is equipped to tackle current challenges and build meaningful careers for the future.

Recognizing that innovation thrives at the intersection of diverse perspectives, our team comprises professionals from various fields, including data analytics, creative production, communications, finance, marketing, and social sciences.

Position Summary:

The Director of Media Analytics and Insights will play a pivotal role in delivering analytical insights and strategic guidance for a designated Spark Foundry account. This individual will serve as the primary liaison for the client regarding media strategy and performance, offering recommendations for both direct response and brand awareness campaigns. The role involves ensuring the effective implementation of data-driven methodologies and continuous testing to meet the client's media objectives.

Key Responsibilities:
  • Leverage data to enhance media performance by shaping media plans and optimization strategies, establishing a robust data-driven media planning framework.
  • Employ relevant data and technology to drive a test-and-learn agenda aimed at boosting the effectiveness of both conversion-focused and awareness initiatives.
  • Utilize analytical insights to pinpoint critical touchpoints that influence business decisions, providing recommendations that enhance media strategy, creative direction, and site optimization.
  • Advocate for and implement multi-touchpoint attribution models as necessary.
  • Conduct client-specific analyses, including campaign performance projections, customer segmentation, retention analysis, lifetime value assessments, and competitive market evaluations.
  • Perform ongoing analyses to facilitate timely adjustments and optimizations of campaigns to maximize effectiveness.
  • Identify essential metrics and methodologies to evaluate the success of digital and offline marketing campaigns against client objectives, including test design and hypothesis development.
  • Design and oversee measurement systems for data collection and reporting.
  • Develop a comprehensive knowledge base on media, technology, and strategic performance to inform future media decisions regarding schedules, budgets, partners, and strategies.
  • Assess and manage the implementation of data sources and tracking solutions.
  • Evaluate and manage the adoption of technologies pertinent to the client's business needs.
  • Act as the primary contact for measurement system project development and execution, facilitating communication and defining roles among all stakeholders, including internal teams, clients, and third parties.
Qualifications:
  • A minimum of 8 years of experience in analytics within marketing sciences at a media agency, market research firm, consulting company, or in-house at a brand, with experience in B2C and/or B2B digital campaign measurement and optimization.
  • Familiarity with syndicated media research and systems (e.g., Nielsen, comScore, GWI).
  • Experience with linear and digital performance measurement data (e.g., ad servers, DSPs, search engines, web analytics).
  • Proficiency in analyzing large datasets to uncover insightful relationships.
  • Strong analytical skills with a solid understanding of statistical techniques, including hypothesis development, test design, data analysis, and actionable recommendation formulation.
  • Experience with statistical analysis software, research design, and a proven track record of implementing data-driven solutions that positively impact business outcomes.
  • Demonstrated ability to build relationships with business leaders and develop research programs that align with business objectives in a dynamic media landscape.
  • Knowledge of visual techniques for data analysis and presentation development.
  • Ability to convey complex data narratives in a clear and compelling manner.
  • Capacity to establish trust as an advisor to clients and colleagues.
  • Experience with cross-channel measurement and attribution.
  • Proficient in data science and analytics platforms such as PowerBI, Tableau, Datorama, Python, Alteryx, etc.
  • Familiarity with statistical software packages (e.g., SPSS, SAS).

Additional Information:
This role operates in a hybrid capacity, requiring three days in the office each week. If selected for an interview, specific details will be discussed, including any necessary accommodations.

All information will be kept confidential in accordance with EEO guidelines.