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Media Analytics Manager

2 months ago

Chicago, Illinois, United States Spark Foundry Full time
Job Overview

Company Overview:
Spark Foundry is a premier global media agency dedicated to enhancing brand engagement, affinity, and transactions. We blend impeccable media expertise with innovative strategies to captivate consumers, encouraging them to connect with our clients' brands and increase their purchasing behavior.

With a unique culture that embraces diversity and values every voice, Spark Foundry attracts top talent and boasts one of the industry's highest retention rates. Our holistic approach to professional and personal growth equips our team to tackle current challenges while fostering meaningful career paths for the future.

Position Summary:
The Media Analytics Manager plays a pivotal role in driving insights and strategic thought. This position is primarily responsible for delivering analytics-driven strategic insights to support the development of media and communication strategies.

The ideal candidate will possess both strategic and tactical skills, a keen analytical mindset, and a strong grasp of both offline and online media landscapes. A proven history of conducting data-intensive analyses and a collaborative spirit are essential. A proactive, hands-on approach and a commitment to achieving results are crucial for success in this role.

Key Responsibilities:

  • Collaborate with the Associate Media Director to formulate and implement analytical strategies aimed at enhancing communication program effectiveness.
  • Conduct in-depth analyses to support findings, drawing actionable conclusions and implications.
  • Oversee and mentor junior Analysts, fostering their development in ongoing analytical practices to optimize campaign performance.
  • Create and maintain structured reporting systems, utilizing SQL or similar tools.
  • Analyze dashboards and provide strategic recommendations based on marketing mix modeling (MMM) insights and other statistical evaluations.
  • Engage with cross-functional teams daily to plan, execute, and assess projects.
  • Assist in the agency's new business initiatives as needed.

Qualifications:

  • 3-5 years of experience in analytics within a marketing sciences context, whether at a media agency, market research firm, consulting company, or in-house at a brand.
  • Familiarity with databases and SQL is preferred.
  • Understanding of media and website measurement technologies, including ad serving platforms and website analytics tools.
  • Proficiency in data visualization tools (e.g., Tableau, Datorama, PowerBI) is desirable.
  • A background in quantitative fields (Statistics, Social Sciences, Economics, Quantitative Marketing) is preferred.
  • Strong analytical capabilities to interpret raw data, derive conclusions, and formulate actionable recommendations.
  • Experience with large data sets is essential.
  • Excellent presentation skills, with the ability to convey complex technical concepts to a diverse audience.

Additional Information:
This position operates in a hybrid model, requiring three days in the office each week. If selected for an interview, details regarding accommodations will be discussed.