Media Insights Analyst

2 weeks ago

Chicago, Illinois, United States Plowshare Full time
Job Overview

Company Overview:
The PlowShare Group, established in 1994, is dedicated to collaborating with nonprofit entities, governmental bodies, and their affiliates. Our mission is to leverage communication for societal benefit. As a comprehensive communications agency and consultancy, we specialize in Public Service Announcement (PSA) creative development, distribution, and performance monitoring.

Since our acquisition by Publicis Groupe in 2017, we have expanded our service offerings and career opportunities for our team members. Publicis Groupe operates in over 100 countries with nearly 80,000 professionals, making it the third-largest communications conglomerate globally. Listed on the Euronext Paris and part of the CAC 40 index, Publicis Groupe provides a unified model that grants clients access to a wide array of tools and expertise worldwide, embodying the principle of "The Power of One".

Position Summary:

At PlowShare, our Analytics team is driven by a mission to create positive change. We are committed to delivering top-tier solutions in data and measurement, with a focus on empowering our clients in the public and nonprofit sectors.

As a Media Data Analyst, you will report to the SVP of Data Innovations and play a pivotal role in updating various reports, assisting in measurement strategies, and generating actionable insights. This position offers the chance to utilize your data and analytics expertise to develop automated dashboards and enhance media planning and operations for both clients and internal teams.

Key Responsibilities:
  • Gather and evaluate media data from diverse sources, including social media, traditional media, and digital platforms.
  • Assist in crafting comprehensive reports and presentations for stakeholders.
  • Support the formulation and execution of media strategies informed by data insights.
  • Collaborate with the media team to refine media campaigns and assess their effectiveness.
  • Employ media analytics tools to derive significant data and insights.
  • Engage in team discussions and contribute innovative ideas for enhancing media analysis processes.
Qualifications:

Essential Skills:

  • Strong analytical capabilities with a knack for interpreting complex datasets.
  • Proficiency in Microsoft Excel, including advanced functions and data visualization.
  • Experience with Looker Studio, Tableau, Power BI, or similar visualization tools.
  • Basic knowledge of media metrics and key performance indicators (KPIs).
  • Excellent written and verbal communication skills.
  • Detail-oriented with exceptional organizational and time management abilities.
  • Able to work independently as well as collaboratively within a team.
  • Familiarity with media monitoring and analytics tools (e.g., Google Analytics, Adobe Analytics) is advantageous.

Preferred Qualifications:

  • Prior experience in media analysis, market research, or a related field.
  • Understanding of digital marketing principles and practices.
  • Knowledge of social media platforms and their analytical tools.
  • Experience with Google Ads, Campaign Manager 360, and other Google Marketing Platform tools.
Additional Information:

At PlowShare, we believe that our people are our greatest asset. To support our team, we offer a comprehensive range of wellness and benefits programs, including:

  • Paid Family Care for parents and caregivers.
  • Financial support for Adoption, Surrogacy, and Fertility.
  • Employee Assistance Programs and wellness reimbursements.
  • Tuition Assistance for ongoing education.
  • Generous paid time off policies.
  • Flexible working arrangements to promote work-life balance.
  • Business Resource Groups that foster diversity and inclusion.

PlowShare is an Equal Opportunity Employer, committed to creating a diverse environment. All employment decisions are made without regard to race, color, ethnicity, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by law.

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