Social Media Insights Analyst

2 weeks ago


Chicago, Illinois, United States Abbott Full time

**About Abbott**

Abbott is a leading global healthcare organization dedicated to enhancing the quality of life for individuals at every stage of their journey. Our extensive portfolio includes innovative technologies across various healthcare sectors, encompassing diagnostics, medical devices, nutritionals, and branded generic medications. With a workforce of 114,000 professionals, we serve communities in over 160 countries.

**Why Join Abbott?**

At Abbott, you will engage in meaningful work, pursue personal and professional growth, and enjoy a supportive environment that encourages authenticity and well-being. Our employees benefit from:

  • Career advancement opportunities within a global organization.
  • Comprehensive medical coverage through our Health Investment Plan (HIP) PPO.
  • A robust retirement savings plan with significant employer contributions.
  • Tuition reimbursement and programs designed to alleviate student debt, making higher education accessible.
  • A workplace recognized for its commitment to diversity and inclusion, earning accolades as one of the most admired companies globally.

**Position Overview**

This role is situated within our Public Affairs division, focusing on social insights. The Social Media Insights Analyst combines analytical expertise with creative problem-solving skills. You will spearhead efforts to monitor and interpret data, providing insights that enhance our content effectiveness. This involves identifying key trends and universal themes within our audience to elevate the relevance and impact of our storytelling.

As a vital contributor, you will work collaboratively with cross-functional teams to establish best practices in social media monitoring and insights generation. The position demands a profound understanding of digital and social analytics, enabling you to transform data into compelling narratives that drive action.

**Key Responsibilities**

  • Enhance social media initiatives through rigorous measurement and analysis aligned with corporate objectives.
  • Exhibit a keen interest in social and digital metrics, staying abreast of industry trends.
  • Conduct regular evaluations of digital and social media performance, offering strategic recommendations for improvement.
  • Develop and maintain a comprehensive reporting framework to communicate insights on content effectiveness to stakeholders.
  • Manage and optimize social listening tools to facilitate performance analysis and reporting.
  • Translate analytical insights into actionable strategies across various channels to produce impactful content.
  • Possess a deep familiarity with social media platforms, leveraging them to engage target audiences effectively.
  • Conduct A/B testing to refine social messaging, imagery, and audience targeting.
  • Adopt a strategic mindset, capable of narrating data-driven stories that lead to actionable insights.
  • Act as an innovator within the team, proposing fresh approaches to analytics and measurement.

**Qualifications**

**Required:**

  • 5-7 years of experience in an analytical role within marketing, public relations, or digital media.
  • Strong analytical capabilities with a proven track record of interpreting data and formulating actionable strategies.
  • Experience with social analytics platforms, demonstrating adaptability to new tools and systems.

**Preferred:**

  • Exceptional time management and prioritization skills, with the ability to manage multiple projects in a dynamic environment.
  • Outstanding written and verbal communication skills, fostering collaboration across teams.

**Join Abbott**

Explore diverse career opportunities with Abbott, a company committed to fostering a diverse workforce and supporting employee growth. Abbott is an Equal Opportunity Employer, dedicated to creating an inclusive environment for all employees.



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