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Media Analytics Specialist
2 months ago
About Zenith:
Zenith is The ROI Agency, dedicated to our clients' success.
Our Approach:
We focus on motivating our team, delivering exceptional work, and ensuring client satisfaction. Happy and engaged individuals lead to successful partnerships. Our Talent team is committed to attracting, developing, and retaining top industry talent.
We strive to foster a winning culture, and we are proud that 91% of our employees would recommend us as a great workplace.
Our primary goal is to produce outstanding work that enhances our clients' communications. We aim for commercial marketing success, viewing awards as a byproduct of excellence. Our impressive client roster is a testament to our capabilities. Daily, we tackle complex business and communication challenges alongside exceptional client marketing teams.We take pride in long-standing client relationships, some lasting over a decade, while also welcoming new partnerships.
Job Overview:
At Zenith, we value diversity in our team.
Successful members of the Analytics team typically possess a passion for innovative technology and media, apply a data-driven mindset to decision-making, offer fresh insights, embrace challenges, and have an eagerness to expand their knowledge.
We seek candidates with experience in media analytics, particularly in the digital space. If you excel at interpreting numbers and transforming data into compelling narratives, we want to hear from you.Key Responsibilities:
Analysts are the backbone of the Analytics team.
They gather and organize data from various sources to provide actionable insights that drive business improvements. Analysts create insightful presentations and reports that effectively communicate findings to our clients.
Working closely with their Manager or Senior Analyst, they learn efficient data management techniques and develop the skills necessary to become proficient storytellers.
Qualifications:- B.A. or B.S. in Mathematics, Statistics, Computer Science, Marketing/Advertising, or a related field
- 1+ years of experience with large data sets or quantitative analysis
- Agency experience is highly preferred
- Familiarity with Digital Media and Marketing/Advertising industries is advantageous
- Proficiency in Python and R programming languages
- Experience with relational databases and SQL
- Strong professional communication skills, both written and verbal
- Comfort in presenting work to small groups or over the phone
- Proficient in Microsoft Office Suite, including Word, Excel, and PowerPoint
- Ability to understand client needs and translate them into creative solutions with diligence and urgency
- Knowledge of digital media metrics (Impressions, Clicks, CTR, CPM, etc.)
- Familiarity with visualization tools such as Tableau and Power BI
- Experience with analytics tools and relational databases (Google Analytics, SQL, MS Access)
- Advanced Excel skills, including macros, complex formulas, and pivot tables
- Knowledge of Python and other programming languages
Additional Information:
All personal information will be kept confidential in accordance with EEO guidelines.
Compensation:
The anticipated salary range for this position is $65,000 - $70,000 annually. This range reflects the company's belief regarding compensation at the time of posting. Actual compensation will be determined based on the applicant's skills, qualifications, and experience, as well as the position's requirements. The company reserves the right to modify this pay range at any time. Benefits include medical coverage, dental, vision, disability, 401k, and paid time off.