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Head of Media Insights

2 months ago

Chicago, Illinois, United States Spark Foundry Full time
Job Overview

Company Overview:

Spark Foundry is a premier global media agency dedicated to enhancing brand engagement through innovative strategies. Our mission is to foster higher engagement, affinity, and transactions for our clients. By merging solid media principles with cutting-edge innovation, we aim to capture consumer attention and drive brand loyalty.

With a dynamic culture that balances the agility of a startup with the strength of a global leader, Spark Foundry serves a diverse portfolio of renowned brands. We pride ourselves on delivering tailored insights and exceptional service while leveraging our extensive market influence to empower both emerging and established brands.

Our commitment to diversity and inclusion creates an environment where every voice is valued, attracting top talent and fostering professional growth. We believe in a holistic approach to development, equipping our team to tackle current challenges and build rewarding careers.

Position Summary:

The Director of Media Analytics and Insights plays a pivotal role in delivering analytical insights and strategic direction for a designated Spark Foundry account. This individual will serve as the primary liaison for clients regarding media strategy and performance, offering guidance for both direct response and brand awareness initiatives. The role is essential in implementing data-driven methodologies and continuous improvement strategies to meet client media goals.

Key Responsibilities:
  • Leverage data to enhance media performance by shaping media plans and optimization tactics.
  • Employ relevant data and technology to advance a test-and-learn framework aimed at boosting both conversion and brand awareness efforts.
  • Conduct analyses to pinpoint critical factors influencing business decisions, providing recommendations that enhance media strategy, creative direction, and site optimization.
  • Advocate for and implement multi-touchpoint attribution models as necessary.
  • Utilize expertise in advertising and digital media to deliver tailored analyses, including campaign performance evaluations, customer segmentation, retention analysis, and competitive market assessments.
  • Perform ongoing evaluations to ensure timely adjustments and optimizations of campaigns for maximum effectiveness.
  • Identify essential metrics and methodologies to assess the success of digital and offline marketing campaigns against client objectives, including test design and hypothesis development.
  • Design and oversee measurement systems for effective data capture and reporting.
  • Build a comprehensive knowledge base on media, technology, and strategic performance to inform future media decisions.
  • Assess and manage the implementation of relevant data sources and tracking solutions.
  • Act as the primary contact for measurement system project development and execution, facilitating communication among all stakeholders.
Qualifications:
  • At least 8 years of experience in analytics within marketing sciences at a media agency, market research firm, or in-house at a brand, with a focus on B2C and/or B2B digital campaign measurement.
  • Familiarity with syndicated media research and systems (e.g., Nielsen, comScore, GWI).
  • Experience in analyzing linear and digital performance measurement data.
  • Proficient in analyzing large datasets to uncover insightful relationships.
  • Strong analytical skills with a solid understanding of statistical techniques, including hypothesis development and experimental design.
  • Proven track record of implementing data-driven solutions that positively impact business outcomes.
  • Ability to cultivate relationships with business leaders and develop research initiatives that align with evolving media landscapes.
  • Knowledge of data visualization techniques for effective analysis and presentation.
  • Exceptional storytelling ability with data, presenting insights in a clear and compelling manner.
  • Capability to establish trust with clients and colleagues.
  • Experience in cross-channel measurement and attribution.
  • Proficient in data science and analytics platforms such as PowerBI, Tableau, Datorama, Python, Alteryx, etc.
  • Familiarity with statistical software packages (e.g., SPSS, SAS).

Note: This position operates in a hybrid model, requiring in-office attendance three days a week.