Media Analytics Specialist

2 weeks ago

Chicago, Illinois, United States VIZIO Full time

About the Team:

The Ad Sales division at VIZIO is seeking a Media Insights & Analytics Manager. This position will serve as a vital collaborator with our Ad Sales team, the Inscape Automatic Content Recognition (ACR) viewership data team, and our clientele as we enhance our media and data operations to achieve impactful brand results. The Media Insights & Analytics Manager will leverage a diverse array of tools and datasets (both internal and external across various business sectors) to create engaging forecasting, measurement, and insights-driven products and presentations.

Key Responsibilities:

  • Collaborate with the sales team, account planning, and account management to comprehend client requirements and propose tailored solutions for high-priority clients.
  • Work closely with marketing and product management teams to ensure strategic alignment and asset availability, while developing processes and deliverables that directly support sales initiatives.
  • Promote the effectiveness of VIZIO advertising through campaign measurement, research, case studies, best practices, and extensive advertising industry knowledge.
  • Become proficient in Inscape's proprietary ACR technology and TV viewing dataset to discover innovative applications for both Inscape licensees and VIZIO Ads clients.
  • Identify trends in viewership and craft compelling narratives for various audiences and applications, including VIZIO Ads clients, marketing efforts, and industry publications.

About You:

  • You possess over 5 years of experience in digital media, ideally in an analytics or data-centric role.
  • You have at least 1 year of experience supporting sales and advertising client solutions (preferably tier 1 clients).
  • You have a minimum of 2 years developing and managing tools for campaign performance benchmarking.
  • You excel at extracting meaningful insights for advertisers from diverse data sources and can perform data-driven analysis.
  • You have experience presenting advertising effectiveness research and/or familiarity with third-party measurement solutions such as Millward Brown, Survata, Nielsen, and comScore.
  • You are comfortable delivering presentations to large groups, both internally and externally.
  • You have experience with programmatic video executions and workflows, with a preference for CTV and Linear TV experience.
  • You are proficient in Excel, PowerPoint, and various reporting platforms; SQL experience is a plus.
  • You are genuinely interested in understanding customer businesses, building strong relationships, and representing the Inscape and VIZIO brands.
  • You thrive in a dynamic environment and can create structure amidst constant change.

About VIZIO:

VIZIO is committed to delivering high-performance, innovative products at significant savings for consumers. Headquartered in Irvine, California, VIZIO is a leading HDTV brand in America and the #1 Sound Bar Brand in America. Our mission is to redefine what it means to be smart, and our loyal customer base continues to grow.

VIZIO, Inc. is an Equal Opportunity Employer dedicated to fostering diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

Compensation: The minimum salary for this position is $116,000/year, with a maximum of $150,000/year. The compensation package also includes eligibility for an annual bonus, equity, and a range of medical, dental, vision, and other benefits.

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