Media Insights Analyst

2 weeks ago

Chicago, Illinois, United States Publicis Groupe Full time
Company Overview:
Founded in 1994, the PlowShare Group operates exclusively with nonprofit organizations, government entities, and their collaborators. Our mission is to leverage the power of communication for social impact.

As a comprehensive communications agency and consultancy, we excel in Public Service Announcement (PSA) creative development, distribution services, and performance monitoring.

Acquired by Publicis Groupe in 2017, PlowShare now offers a full spectrum of marketing services to our clients, alongside diverse career paths for our employees.

Publicis Groupe, present in over 100 countries and employing nearly 80,000 professionals, ranks as the third largest communications group globally.

Position Overview:
At the PlowShare Group, our Analytics team is driven by a mission to create positive change.

We provide exceptional solutions in data analysis and measurement, aiming to enhance the world around us.

Our clients, which include government and nonprofit organizations, have specific objectives, and in Analytics, we align with those goals to generate insights that empower organizations to be more effective. Our primary focus includes media reporting, complemented by business and brand intelligence reporting.

Our aim is to deliver data-driven insights that help rebuild trust between core institutions and the communities they serve.

Reporting to the Senior Vice President of Data Innovations, the Media Data Analyst will play a crucial role in updating various reports and assisting with measurement planning, data strategy, and insight generation.

Transparency is fundamental to our success, and in this role, you will have the opportunity to utilize your data and analytics expertise to develop automated live dashboards, influencing media planning and operations for both clients and internal teams.

Key Responsibilities:
  • Gather and analyze media data from diverse sources, including social media, traditional media, and digital platforms.
  • Assist in preparing comprehensive reports and presentations for both internal and external stakeholders.
  • Support the formulation and execution of media strategies based on data insights.
  • Collaborate with the media team to enhance media campaigns and assess their effectiveness.
  • Utilize media analytics tools and software to extract valuable data and insights.
  • Engage in team meetings and contribute innovative ideas for refining media analysis processes.
Qualifications Required Skills:
  • Strong analytical capabilities with the ability to interpret complex data sets.
  • Proficiency in Microsoft Excel, including advanced functions and data visualization techniques.
  • Experience with Looker Studio, Tableau, Power BI, or similar data visualization tools.
  • Basic understanding of media metrics and key performance indicators (KPIs).
  • Excellent written and verbal communication skills.
  • Detail-oriented with strong organizational and time management abilities.
  • Ability to work independently as well as collaboratively within a team.
  • Familiarity with media monitoring and analytics tools (e.g., Google Analytics, Adobe Analytics, social media analytics platforms) is advantageous.
Preferred Qualifications:
  • Prior internship or work experience in media analysis, market research, or a related field.
  • Knowledge of digital marketing principles and practices.
  • Understanding of social media platforms and their analytics.
  • Experience with Google Ads, Campaign Manager 360, and other Google Marketing Platform tools.
Additional Information:
The Power of One begins with our people. To achieve impactful outcomes, we provide robust resources.

Our comprehensive wellness and benefits offerings include:

  • Paid Family Care for parents and caregivers for 12 weeks or more.
  • Financial support for Adoption, Surrogacy, and Fertility.
  • Financial assistance for pet adoption.
  • Employee Assistance Programs and Health/Wellness reimbursements to support your future and work/life balance.
  • Tuition Assistance.
  • Paid time off, including Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more.
  • Matching Gifts programs.
  • Flexible working arrangements.
  • 'Work Your World' Program allowing employees to work from various locations for up to 6 weeks a year (based on eligibility).
  • Business Resource Groups supporting multiple affinities and alliances.

The benefits mentioned are available to eligible U.S.-based employees, reviewed annually, and governed by the terms of applicable plan documents.

PlowShare is an Equal Opportunity Employer. Our employment decisions are made without regard to race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state, or local laws and ordinances.

All information will be kept confidential according to EEO guidelines.

Compensation Range:
$52,500 - $69,500 annually. This is the anticipated pay range for this position at the time of posting. Compensation will be determined based on the applicant's skills, qualifications, and experience, along with the position's requirements. The Company reserves the right to modify this pay range at any time.

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