Director, Analytics Leader

4 days ago

Chicago, Illinois, United States Publicis Groupe Full time
Job Summary

We are seeking a highly experienced and skilled Director of Analytics to join our team at Publicis Groupe. As a senior member of our Analytics team, you will be responsible for managing and developing junior team members while overseeing and leading the development and delivery of data-driven solutions to improve marketing performance and understand the impact.

Key Responsibilities
  • Client Leadership & Business Development
    • Provide strategic thought-leadership to senior client stakeholders and cross-functional partners by designing, prioritizing, and executing strategic projects to improve marketing performance.
    • Lead the development of analytics solutions to address client business and marketing needs.
    • Work as part of a cross-functional team to understand business and marketing objectives and develop integrated marketing solutions and approaches to meet those objectives and improve marketing performance.
    • Provide cross-agency data and analytic leadership across task orders to continuously drive collaboration and consistency across teams.
    • Generate and communicate clear, compelling data analysis in a clear and insightful narrative with actionable insights to ensure data is easily accessible and insightful.
  • Practice Development
    • Enhance and improve measurement and analytics frameworks and methods to address client and industry strategies, including the integration of digital media and customer analytics to increase market performance.
    • Collaborate across a broad range of agency stakeholders, including media, strategy, operations, and data science, for the development and refinement of capabilities.
    • Drive the use of analytics forward-thinking across the organization and the evolution of our reporting infrastructure by adopting cutting-edge technologies and best practices.
    • Identify new trends, technologies, and solutions in the marketplace, and within Publicis Groupe, around digital marketing measurement and development of business plans to address client needs and innovation opportunities.
    • Drive education around the relationship between advertising investment/activity and client's long- and short-term business growth.
    • Scope and oversee the design and execution of outcome-based measurement approaches that fuel short- and long-term business goals.
    Requirements
    • 8 to 10 years of experience in interactive marketing and/or business consulting using data to drive marketing recommendations and decision-making.
    • 4+ years of client-facing/consulting experience.
    • Degree in marketing or quantitative discipline such as statistics, mathematics, or economics. MBA or Advanced Degree a plus.
    • Proven ability to partner cross-functionally and develop strong, impactful client relationships.
    • Extensive digital expertise, including digital marketing measurement and associated data and technology platforms.
    • Strong knowledge of one or more analytics disciplines, including CRM, Predictive Modeling, Marketing Mix Modeling, and Attribution.
    • Ability to quickly evaluate complex client issues and demonstrated experience in solving client business challenges with analytics solutions.
    • Excellent communication skills, including the ability to influence senior decision-makers within agencies and external stakeholders.
    • Ability to excel in conveying technical and complicated statistics concepts to non-technical audiences.
    • Able to demonstrate thought leadership around brand and performance marketing and data-driven marketing strategy.
    • Deep understanding of how to use digital media and emerging channels to drive brand growth, customer acquisition, retention, and ROI.
    • Actively participate and contribute to the evolution of the analytics value proposition within and across the agency.
    • Highly adaptable, works well in an environment of change, and has the ability to work well and lead autonomously in a fast-paced entrepreneurial environment.
    • Ability to manage multiple projects/brands/direct-reports simultaneously and deliver work with excellence.
    • Experience in mining data to extract and synthesize information into actionable insights.

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