Digital Marketing Specialist
4 days ago
Covenant College is seeking a highly skilled Digital Marketing Coordinator to join our Marketing & Communications team. As a key member of our team, you will play a crucial role in developing and executing digital marketing strategies to increase the college's visibility and engagement with key audiences.
Key Responsibilities- Assist in executing lead generation campaigns, including paid advertising and email marketing.
- Implement marketing and recruitment strategies for target audiences based on market research data.
- Develop and implement written and visual content for digital marketing campaigns.
- Assist in creating email and SMS campaigns in our CRM system.
- Monitor and analyze the performance of marketing campaigns using analytics tools.
- Update and maintain information used by key lead generation vendors.
- Provide exceptional customer service to the college and its departments.
- Participate in committees and forums that address the role of marketing at the college.
- 3-4 years of experience working in related fields.
- Proficiency in Facebook Ads Manager, Google AdWords, YouTube, and Google Analytics.
- Experience with CRM systems and digital marketing tools.
- Strong attention to detail, time management, and organizational skills.
- Excellent written and verbal communication skills.
- Experience with Slate (CRM) and Asana.
- Familiarity with media planning tools and CMS systems.
- Prior work with a liberal arts college or university.
Covenant College is a Christian liberal arts college located on a beautiful 400-acre campus in Lookout Mountain, Georgia. We are a community of scholars and learners who are committed to academic excellence and spiritual growth.
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