Digital Marketing Specialist

4 days ago


Lookout Mountain, Georgia, United States Covenant College Full time
About the Role

Covenant College is seeking a highly skilled Digital Marketing Coordinator to join our Marketing & Communications team. As a key member of our team, you will play a crucial role in developing and executing digital marketing strategies to increase the college's visibility and engagement with key audiences.

Key Responsibilities
  • Assist in executing lead generation campaigns, including paid advertising and email marketing.
  • Implement marketing and recruitment strategies for target audiences based on market research data.
  • Develop and implement written and visual content for digital marketing campaigns.
  • Assist in creating email and SMS campaigns in our CRM system.
  • Monitor and analyze the performance of marketing campaigns using analytics tools.
  • Update and maintain information used by key lead generation vendors.
  • Provide exceptional customer service to the college and its departments.
  • Participate in committees and forums that address the role of marketing at the college.
Requirements
  • 3-4 years of experience working in related fields.
  • Proficiency in Facebook Ads Manager, Google AdWords, YouTube, and Google Analytics.
  • Experience with CRM systems and digital marketing tools.
  • Strong attention to detail, time management, and organizational skills.
  • Excellent written and verbal communication skills.
Preferred Qualifications
  • Experience with Slate (CRM) and Asana.
  • Familiarity with media planning tools and CMS systems.
  • Prior work with a liberal arts college or university.
About Covenant College

Covenant College is a Christian liberal arts college located on a beautiful 400-acre campus in Lookout Mountain, Georgia. We are a community of scholars and learners who are committed to academic excellence and spiritual growth.


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