Lifecycle Marketing Strategist

2 weeks ago


Raleigh, North Carolina, United States Uplevel HR Consulting Full time
Job Overview

Position: Lifecycle Marketing Manager

Organization: Uplevel HR Consulting

About Us: Uplevel HR Consulting is dedicated to empowering women in technology through innovative programs and community support. We foster a global network that encourages professional growth and development.

Role Summary: As the Lifecycle Marketing Manager, you will play a pivotal role in enhancing member engagement and retention through strategic marketing initiatives.

Key Responsibilities:

  • Innovative Campaign Development: Design and implement advanced digital marketing strategies across various platforms, including email, SMS, and social media, to boost member interaction from initial contact to long-term loyalty.
  • Collaborative Content Creation: Partner with creative teams and internal departments to generate compelling and measurable marketing content.
  • Data-Driven Insights: Leverage analytics tools to assess the success of marketing campaigns and provide actionable insights for future strategies.
  • Enhanced Member Journey: Craft comprehensive lifecycle marketing plans that improve each phase of the member experience, ensuring a tailored and engaging approach.

Candidate Profile:

  • Marketing Expertise: A minimum of five years in marketing, with at least two years specializing in lifecycle marketing. Experience in technology or member-based organizations is advantageous.
  • Educational Qualifications: Bachelor’s Degree in Communications, Business Administration, Marketing, or a related discipline.
  • Strategic Marketing Skills: Demonstrated success in creating B2C marketing campaigns aimed at a tech-savvy demographic. Experience in startup environments is a plus.
  • Technical Proficiency: Familiarity with marketing technology tools such as HubSpot and Zapier, with a knack for utilizing new technologies to enhance marketing effectiveness.

Why Uplevel HR Consulting?

  • Impactful Mission: Contribute to initiatives that empower women in tech and promote diversity and inclusion.
  • Flexible Work Environment: Enjoy a collaborative and fully remote workplace.
  • Competitive Salary: We prioritize pay equity, offering a salary range that reflects experience and qualifications.
  • Comprehensive Benefits: Receive extensive medical, dental, and vision coverage, retirement plans with company matching, generous paid time off, and additional holiday breaks.

Application Process: Interested candidates should submit a resume along with a cover letter detailing relevant experience and alignment with our mission. We value diversity and are committed to providing an inclusive work environment.


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