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Digital Media Strategist, Paid Search
2 months ago
VisionPoint Marketing, a leading Google Premier Partner, is a full-service marketing agency specializing in higher education marketing. We partner with colleges and universities nationwide to help them achieve their marketing and enrollment goals. Our portfolio features a range of award-winning campaigns and projects showcased at national conferences annually.
Job SummaryWe are seeking a skilled integrated marketer with experience in digital media, focusing on paid search, to join our team as a Media Supervisor. The Media Supervisor will oversee the execution of tactical media plans for our higher education clients' campaigns. The successful candidate will have a deep understanding of digital strategies and experience executing complex campaigns across various advertising channels, including TV/Radio planning, OOH, Programmatic, Search, and Social.
Key Responsibilities- Excellence in Execution: Provide support, review, and quality assurance on campaigns managed by channel specialists.
- Ad Operations: Focus on solidifying and improving the team's ad operations, identifying, implementing, and documenting systems and process/workflow improvements for paid search campaigns.
- Campaign Trafficking: Ensure efficient campaign trafficking, set-up, and delivery across various digital advertising platforms.
- Strategic Development: Collaborate with Strategists, Account Directors, and Director of Media in the development of digital marketing strategies, plans, and reports for VisionPoint's clients.
- Marketing Execution: Execute marketing across all digital marketing channels, including programmatic, SEM, and social.
- Marketing Metrics: Consult with Analysts to plan, implement tracking, and manage marketing metrics within web analytics interfaces to produce reports and consult with clients.
- Media Planning: Provide strategic guidance and subject matter expertise in developing effective, accurate media plans and supporting campaign documentation.
- Vendor Management: Act as a point of contact for our media vendors and partners.
- Client Presentations: Attend all media-related client presentations for your team's assigned clients, acting as the senior-level subject matter expert on the account.
- Performance Analysis: Utilize a full suite of platform reporting tools and Google Analytics to interpret and act on performance, with support from VisionPoint's Analytics team.
- 5+ years of experience in an integrated campaign management role.
- Process-oriented with strong attention to detail and follow-through.
- Strong understanding of Google Analytics and digital marketing metrics, with the ability to analyze and interpret data to inform strategic decisions.
- Must have (or get within 90 days) Google Ads and Google Analytics certifications.
- Strong verbal, written, and interpersonal skills and comfortability representing the agency to external stakeholders for presentations and problem-solving.
- Ability to motivate and manage others to achieve measurable goals.
- Thirst for knowledge and passion to learn and grow in your area of expertise.
- Sense of ownership and accountability to the goals, the client, and the team.
- Willingness to actively contribute to VisionPoint's culture and embody our values.