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Lifecycle Marketing Strategist

2 months ago

Raleigh, North Carolina, United States Uplevel HR Consulting Full time
Job Overview

Position: Lifecycle Marketing Manager

About the Organization: Uplevel HR Consulting is dedicated to fostering a diverse and inclusive environment that empowers women in technology. We are proud to support a global network of professionals committed to personal and professional development.

Key Responsibilities:

  • Innovative Leadership: Spearhead the design and implementation of advanced digital marketing initiatives across various platforms, including email, SMS, and social media, aimed at enhancing member engagement from initial contact through to loyalty.
  • Collaborative Content Creation: Partner with external creative agencies and internal teams to develop compelling and measurable marketing content.
  • Data-Driven Insights: Leverage analytics tools to assess the performance of marketing campaigns and deliver actionable insights that inform strategic marketing choices.
  • Enhanced Member Journey: Craft comprehensive lifecycle marketing strategies that enrich each phase of the member experience, ensuring a tailored and engaging interaction.

Candidate Profile:

  • Marketing Expertise: A minimum of five years in marketing, with at least two years focused on lifecycle marketing. Experience within a technology-driven or membership organization is advantageous.
  • Educational Qualifications: A Bachelor’s Degree in Communications, Business Administration, Marketing, or a related discipline.
  • Strategic Marketing Acumen: Demonstrated success in formulating B2C marketing strategies that resonate with a tech-savvy demographic. Experience in startup environments is a plus.
  • Technical Proficiency: Familiarity with marketing technology tools such as HubSpot and Zapier, with a knack for utilizing new technologies to boost marketing efficiency.

Why Uplevel HR Consulting?

  • Impactful Mission: Play a vital role in initiatives that empower women in technology and advocate for diversity and inclusion.
  • Flexible Work Culture: Enjoy a collaborative and fully remote work environment.
  • Competitive Salary: We prioritize pay equity, offering a starting salary range reflective of experience and qualifications.
  • Comprehensive Benefits Package: Includes medical, dental, and vision insurance, retirement plans with company matching, generous paid time off, and additional holiday breaks.

Application Process: We welcome applications from individuals passionate about supporting women in tech. Interested candidates should submit a resume along with a cover letter detailing relevant experience and alignment with our mission. Please note that submissions lacking the requested information will not be considered.

We are committed to equal employment opportunities and maintaining a workplace free from discrimination and harassment.