Media Strategy Planner

1 week ago

New York, New York, United States Platform at Publicis Full time
Job Overview

Company Description:
Platform at Publicis is a specialized agency initiative designed to enhance the future framework of Publicis through advancements in technology and innovative operational methods. Our team integrates Media with Data and Technology to forge deeper connections with Consumers. Comprising over 600 experts in media, data, and technology globally, we focus on driving client success by merging these elements to craft the most impactful consumer experiences.

Position Summary:

We are seeking a Media Strategy Planner to assist in the daily Media Planning and Strategy operations for a prominent entertainment client. This role involves collaborating with a team to develop, implement, and oversee media strategies while reporting directly to the Supervisor/AMD, Strategy.

Key Responsibilities:
  • Contribute to the formulation and execution of strategies within the designated functional area.
  • Develop media strategies and recommendations under the guidance of supervisors.
  • Present media plans and maintain them, including objectives, strategies, and updates.
  • Oversee reports, including competitive analysis using Strategy software to evaluate competitors' media schedules, interpret data, and derive insights.
  • Create flowcharts and budgets for the development and maintenance of media plans.
  • Prepare and distribute buying specifications and guidelines to buyers, including delivery goals and budgets for negotiations.
  • Review and confirm media purchases to ensure accurate execution.
  • Engage with the vendor community to assess the value and relevance of media channels for the client’s media strategy.
Qualifications:
  • B.A. or B.S. degree, preferably in Marketing, Advertising, or a related field.
  • Minimum of 1 year of experience in media planning or strategy.
  • Experience in an agency setting is highly preferred.
  • Proficient in Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI.
  • Basic understanding of all cross-channel media, with a strong curiosity and passion for the client’s business.
  • Ability to quickly learn new proprietary software and processes.
  • Excellent written and verbal communication skills, with the ability to present to clients and maintain internal documentation.
  • Detail-oriented, capable of multi-tasking, and able to thrive under tight deadlines in a dynamic environment.
  • Skilled in managing projects, resources, stakeholders, and participants.
  • Act as a resource for others in resolving complex issues.

Additional Information:
All information will be kept confidential according to EEO guidelines.

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