Strategic Marketing Advisor

2 weeks ago


Oakland, California, United States Insight Global Full time
Position Overview:
As a Strategic Marketing Advisor, you will play a pivotal role in integrating the "voice of the customer" into our organizational strategies. Your insights will be crucial in enhancing the retention of current employers/members while also attracting new employer/member groups.

Key Responsibilities:
- Collaborate with Health Plan & Medical Groups to monitor performance and uncover new insights into customer needs.
- Focus on critical areas such as Market Position, Product Development, Brand Strategy, Advertising Assessment, Service Performance, and Sales & Marketing Effectiveness.
- Provide comprehensive research support to Senior Leadership to inform strategic and tactical decisions.

Essential Functions:
- Engage in significant and unique assignments that require complex planning and direction with diverse stakeholders.
- Offer guidance and support in addressing marketplace inquiries.
- Stay informed on current healthcare market research and relevant external insights.
- Facilitate client engagement to identify key priorities.
- Proactively communicate critical issues to management.
- Present key findings and recommendations to Leadership.
- Leverage services and knowledge across the organization whenever possible.
- Estimate and evaluate the scope and costs of research initiatives.
- Manage ongoing and ad hoc research projects, contributing to Program-wide initiatives.
- Organize training seminars and interregional meetings for market research professionals.
- Continuously seek improvements in departmental functions, services, and communications.

Commitment to Diversity:
We are dedicated to fostering diverse and inclusive environments where all individuals can bring their authentic selves to work. We are an equal opportunity employer that values every individual.

Qualifications:
- Master’s degree in Marketing, Market Research, Business, or Social Sciences preferred; Doctorate is a plus.
- Bachelor’s degree in a related field is required.
- Minimum of eight (8) years of relevant experience.

Additional Skills:
- Proven ability to manage large-scale projects and oversee multiple initiatives simultaneously.
- In-depth knowledge of market research methodologies and their application to business challenges.
- Regular contributions to the development of innovative market research techniques and standards.
- Strong analytical skills with the ability to understand causal relationships.
- Ability to thrive in a Labor/Management Partnership environment.

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