Senior Product Marketing Strategist

1 week ago

New York, New York, United States Syrup Full time
Job Overview

About Syrup

Syrup is an innovative startup focused on creating a unique product-led email platform tailored for SaaS businesses. By harnessing the power of AI and user engagement data, Syrup enhances communication with users on an individual basis, fostering customer loyalty, retention, and revenue growth. Our team consists of eight dedicated professionals, supported by High Alpha, a prominent venture capital firm established by the founders of ExactTarget, which was acquired by Salesforce for $2.5 billion.

Why Choose Syrup?

As a nascent company, Syrup offers a remarkable opportunity to become part of a high-profile startup from its inception, presenting significant growth potential. With ambitious goals, your contributions will be vital in shaping our product and advancing the future of intelligent marketing automation.

The company was co-founded by brothers and seasoned entrepreneurs Brad Owen and Michael Classen. Brad previously established NeverBounce, an email verification and data cleansing service that grew to over 125,000 users in just four years before being acquired by ZoomInfo (NASDAQ: ZI), a leading platform for sales and marketing intelligence. Michael served as the Executive Officer at Greenspring Associates, a global venture capital firm managing over $17 billion in assets, which was acquired by Stepstone Group (NASDAQ: STEP).

Position Summary

We are looking for a Senior Product Marketing Strategist to fill a crucial role within our organization. As our inaugural marketing hire, you will play a central role in our go-to-market strategies, responsible for crafting messaging, guiding our product development, and executing product launches. You will report directly to our CEO, and the ideal candidate will possess a customer-centric mindset and excel in a dynamic environment.

Key Responsibilities

  • Formulate go-to-market strategies, encompassing product positioning, messaging, and distribution channels.
  • Serve as the voice of the customer; conduct customer and market research to guide our product development.
  • Design, develop, and execute innovative marketing campaigns in collaboration with the CEO.
  • Oversee SEO, content creation, advertising, social media, and growth hacking initiatives, among other marketing channels.
  • Build and maintain strong relationships with external partners and manage their contributions.
  • As the company expands, establish and lead our product marketing team.
  • In conjunction with the CEO, define key performance indicators for yourself and the marketing team.

Qualifications

  • 8+ years of marketing experience, with a strong focus on product marketing.
  • Proven track record in developing go-to-market strategies for B2B SaaS products.
  • Experience in building, executing, and scaling cross-functional marketing initiatives.
  • Exceptional leadership and team management skills.
  • Innovative thinker – we value individuals who can propose creative solutions that challenge conventional marketing practices.
  • Self-driven and motivated – capable of working independently and remotely.
  • A strong desire to contribute to a larger vision – we are not just building a company; we are shaping the future.
  • Excellent communication skills – you will collaborate closely with the CEO and lead our future marketing team.
  • Bonus: Formal training in Product Marketing from the Pragmatic Institute or similar organizations.
  • Bonus: Proficiency in growth hacking – this skill set is a significant differentiator for us.

Benefits

  • Remote Work: We operate as a remote-first team, enjoying flexible schedules from home.
  • Unlimited Paid Time Off: We promote a positive and healthy lifestyle with unlimited paid time off.
  • Compensation: Competitive salary and equity options – everyone shares in our success.
  • Healthcare Benefits: Comprehensive medical, dental, and vision coverage.
  • Parental Leave: Generous paid parental leave to support family time.
  • Other Perks: Inclusive company retreats and provision of home office equipment, including Apple products.
  • Culture: We are a dedicated and collaborative team focused on solving significant challenges, working alongside exceptionally talented individuals who are passionate about their work and committed to exceeding expectations. We emphasize extreme ownership and provide the flexibility and autonomy necessary for a balanced life. Most importantly, we enjoy our work, have fun, and maintain a light-hearted atmosphere.

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