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Lead Product Strategist

2 months ago

New York, New York, United States TULU Full time

Company Overview

TULU is pioneering innovative living solutions that empower individuals to lower their urban living expenses while promoting sustainable consumption habits that align with the trend of compact living environments.

Our Usage Economy platform enhances product accessibility and brand engagement to meet immediate consumer demands through IoT-enabled smart rental units, tailored to deliver essential and valuable items. We utilize data analytics to assess user behavior, optimize product utilization, refine inventory management, and curate a personalized experience for our clientele.

As a global entity, TULU operates in 40 metropolitan areas across North America and Europe, collaborating with leading property owners in residential complexes, student accommodations, and office spaces, managing over 30,000 households with a remarkable 100% quarter-over-quarter growth and a promising wait-list.

Position Summary

We are in search of a remarkable, results-oriented, and growth-focused Lead Product Strategist to become a vital part of our expanding Product team. This is a unique opportunity to significantly influence new consumption models by overseeing TULU's customer journey, enhancing funnel performance, and crafting exceptional experiences for our users. You will collaborate with a highly motivated and skilled team of engineers, designers, marketers, and other professionals, employing state-of-the-art technologies and methodologies, and will be responsible for:

  • Developing and implementing the vision, strategy, and roadmap for your designated product area.
  • Achieving or surpassing objectives related to user conversion, engagement, and retention.
  • Identifying avenues for growth, formulating product initiatives, and nurturing a team culture centered on rapid experimentation and continuous improvement.
  • Conducting both qualitative and quantitative research to ensure optimal outcomes for both the customer and the organization.

Candidate Profile

The ideal candidate is a visionary, creative, and intellectually curious individual who is captivated by the complexities of altering consumer behavior. You are data-driven, possess a strong affinity for creation, and demonstrate a profound sense of ownership in all your endeavors, coupled with a genuine passion for tangible products and exceptional consumer journeys. You are results-oriented, understand the long-term nature of success, and are relentless in your pursuit of achievement. You thrive in a challenging environment and find joy in your work.

Additionally, you should possess:

  • A minimum of 5 years of experience in consumer mobile product management within the B2C sector, with a proven history of driving user growth.
  • Strong skills in experimentation, including A/B testing, result analysis, and iterative development.
  • Experience in designing user-friendly and intuitive interfaces.
  • Proficiency in utilizing analytics tools such as Mixpanel or Google Analytics.
  • A customer-centric mindset with a deep understanding of user needs.
  • Familiarity with subscription models is advantageous.
  • A strong sense of urgency to achieve significant outcomes (essential).