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Senior Product Marketing Manager

2 months ago

New York, New York, United States Yext Full time
Senior Product Marketing Manager

Yext is seeking a Senior Product Marketing Manager to drive the Yext Reviews GTM strategy, plan, and execution. This role is responsible for developing and executing product marketing plans that drive sales and revenue growth. The ideal candidate will have a deep understanding of the B2B SaaS sales process and be able to craft value-based messaging for multiple audiences.

Key Responsibilities
  • Develop and execute product marketing plans that drive sales and revenue growth
  • Conduct market research and analysis to inform product marketing strategies
  • Collaborate with cross-functional teams to develop and execute product launches and releases
  • Develop and maintain product messaging and positioning
  • Measure and analyze product marketing performance and provide insights to inform future strategies
Requirements
  • 8+ years of experience in product marketing in the B2B SaaS space
  • Sharp writing and presentation skills with a knack for distilling complex ideas into compelling copy
  • Proven understanding of B2B SaaS sales process, ideally in digital marketing
  • Ability to craft value-based messaging for multiple audiences
  • Proven leadership and teamwork skills
Preferred Qualifications
  • Pricing and packaging experience
  • PMA or Pragmatic Certifications
  • Experience in CI platforms like Klue or Crayon
  • Win/Loss program management
  • Salesforce reporting and dashboard experience

Yext is an equal opportunity employer and welcomes applications from diverse candidates. We offer a comprehensive benefits package, including medical, dental, and vision benefits, life insurance, short-term and long-term disability, 401(k) retirement plan, and vacation and sick leave. Successful candidates may also be eligible for equity (stock) based compensation and/or variable pay programs based on performance relative to goals and targets.