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Senior Product Marketing Manager
2 months ago
We're seeking a Senior Product Marketing Manager to join our team at Circle. As a key member of our marketing team, you'll be responsible for shaping the perception of our brand in the market, ensuring our messaging resonates with target customers, and differentiating us from the competition.
You'll work closely with product, sales, and marketing teams to craft clear, compelling, and differentiated messaging that connects with customers and empowers internal teams to communicate Circle's unique benefits effectively.
Key Responsibilities- Craft high-impact copy and content that connects with target customers, including website copy, email campaigns, sales decks, and product collateral.
- Support Circle's messaging and positioning strategy to differentiate in a competitive market, refining our product messaging and positioning by tailoring key messages for different audiences.
- Contribute to go-to-market strategies for product launches, assisting in developing and executing go-to-market strategies and ensuring a smooth go-to-market process that maximizes product adoption and market impact.
- Enable the go-to-market team with the tools and resources needed for success, developing sales enablement content, including battlecards, pitch decks, FAQs, and training materials.
- Develop external facing enablement tools and resources to empower customers, creating customer-facing enablement materials, including product guides, FAQs, and training content.
- Collaborate cross-functionally to drive cohesive messaging and customer insights, gathering customer feedback and data to inform messaging and product positioning.
- 5+ years of product marketing experience, preferably within a high-growth, software company environment, with a strong emphasis on messaging, positioning, and copywriting.
- Proven ability to create high-impact messaging that resonates with diverse audiences and drives demand.
- Exceptional copywriting and storytelling skills, with experience developing product content that communicates complex features in a simple, compelling way.
- Experience crafting product positioning frameworks and leading go-to-market strategies for new product launches.
- Strong understanding of customer personas, pain points, and how to address them through effective messaging.
- A track record of working cross-functionally with sales, product, and marketing teams to execute successful launches and campaigns.
