Senior Product Marketing Manager

3 weeks ago

New York, New York, United States Yext Full time
Senior Product Marketing Manager

Yext is the leading digital presence platform for multi-location brands, with thousands of customers worldwide. Our AI and machine learning technology powers the knowledge behind every customer engagement, which is only possible through our team of innovators and enthusiastic collaborators.

We are looking for a Senior Product Marketing Manager to drive the Yext Reviews GTM strategy, plan, and execution. This role is the glue that binds our GTM and product strategy to the tactics that we need to drive success in sales and marketing and achieve results.

The ideal candidate will be the market evangelist and domain expert for reputation management, with a deep understanding of our competitors and how to effectively win against them. They will also have a proven understanding of B2B SaaS sales process, ideally in digital marketing, and the ability to craft value-based messaging for multiple audiences.

The Senior Product Marketing Manager will be responsible for market intelligence, competitive intelligence, enabling the sales team, launch and GTM strategy, messaging and positioning, product adoption and growth, PMM strategy, content marketing, thought leadership, revenue enablement, and domain expertise.

We are looking for a strategic thinker with customer-centric approaches, a deep understanding of Yext products, and storytelling acumen. Strong communication skills and cross-functional collaboration to influence teams across the organization are essential.

Key Responsibilities:

  • Market intelligence - be the expert on our buyers, how they buy, and their key buying criteria
  • Competitive intelligence - understand the competitive landscape, be the expert on our competition, how they are positioned, and how we win
  • Enable the sales team to effectively compete against our key competitors through training, battle cards, etc.
  • Launch and GTM strategy - plan product launches and releases, manage the cross-functional implementation of the plan, collaborate with GTM to effectively enable internal teams, and analyze and optimize GTM performance
  • Messaging and positioning - develop compelling product positioning and messaging that resonates with our target customers, segments, verticals, and geographies
  • Product adoption and growth - work and collaborate with Demand Generation, Customer, and Partner Marketing to understand and document the customer journey
  • Assess the effectiveness of the marketing programs that support your products on an ongoing basis and deliver improvement recommendations to the functional owners and leadership
  • PMM strategy - develop a product marketing plan for the products you support in conjunction with the team, including key activities and budgets to acquire new customers and support retaining existing customers
  • Content marketing - create compelling content, including sales and event presentations, web pages, eBooks, videos, and other assets as needed to effectively engage customers in our campaigns and programs
  • Thought leadership - act as the primary thought leader for your products. Deliver thought leadership on your domain expertise through external customer meetings, speaking engagements, and written assets
  • Revenue enablement - understand and support our revenue channels. Train revenue team members on the problems we solve for customers, develop internal tools and collateral, and teach sales and customer success how to use them
  • Domain expertise - deep knowledge of the market, assigned products, target customers, personas, customer buying journeys
  • Leadership skills - the ability to speak with confidence about your domain to high-level audiences, provide guidance and clear direction to key stakeholders, and establish trust and credibility with stakeholders and customers
  • Analytical acumen - the ability to create and dive deep into data, analyze, and provide insights on market opportunities, competitors, and product marketing performance

Requirements:

  • 8+ years of experience in product marketing in the B2B SaaS space
  • Sharp writing and presentation skills with a knack for distilling complex ideas into compelling copy
  • Proven understanding of B2B SaaS sales process, ideally in digital marketing
  • Ability to craft value-based messaging for multiple audiences
  • Proven leadership and teamwork skills
  • Demonstrated ability to take initiative, anticipate needs, and exercise independent and sound judgment
  • Track record of creating presentations, web pages, and other content assets tailored to resonate
  • Ability to manage expectations, opinions, and feedback from multiple stakeholders and on multiple projects
  • Demonstrated talent and appreciation for both qualitative and quantitative research and creating recommendations, strategies, and outputs based on that research

Bonus Points:

  • Pricing and packaging experience
  • PMA or Pragmatic Certifications
  • Experience in CI platforms like Klue or Crayon
  • Win/Loss program management
  • Salesforce reporting and dashboard experience

Pay Range: $140,680—$214,140 USD

Benefits: comprehensive package of benefits including medical, dental and vision benefits; life insurance; short term and long-term disability; 401(k) retirement plan; and vacation and sick leave.

Yext is committed to building an inclusive and diverse culture where every person is seen, heard, and valued.

We believe in equal employment opportunity and welcome employees and applicants of all races, colors, ethnicities, religions, creeds, national origins, ancestries, genetics, sexes, pregnancy or childbirth, sexual orientations, genders (including gender identity or nonbinary or nonconformity and/or status as a trans individual), ages, physical or mental disabilities, citizenships, marital, parental and/or familial status, past, current or prospective service in the uniformed services, or any characteristic protected under applicable law.

We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

It is Yext's policy to provide reasonable accommodations to people with disabilities as required by law.

If you have a disability that requires an accommodation in completing this application, interviewing, or participating in the employee selection process, please complete this form.

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