Senior Product Marketing Manager

4 days ago

New York, New York, United States Paperless Post Full time

Job Summary

The Senior Manager of Product Marketing at Paperless Post is responsible for driving the successful launch of new digital products into the market. This includes developing and executing a product marketing strategy based on deep research and insights, defining the product positioning and messaging, and leading the development and execution of the end-to-end go-to-market plan that drives real business impact.

Key Responsibilities

  • Lead and manage all new product marketing launches from developing high-impact strategies and customer journey mapping, through go-to-market launch plans.
  • Develop and maintain a deep understanding of our product offering, full user-funnel, and pricing to determine the most appealing attributes to users.
  • Collaborate closely with the Product, Insights, and Customer Operations teams to determine when and how to market to users.
  • Build and maintain a strong understanding of our product positioning and messaging, leveraging deep customer insights, funnel data, and competitive intelligence to inform decisions.
  • Collaborate with individual marketing channel owners as well as Product, Merchandising and Insights to develop robust on and off-platform launch plans for new product or feature launches.
  • Monitor competitive trends, particularly from a product offering and feature set standpoint, in order to inform our value proposition and the evolution of our positioning.
  • Own and manage the strategic use and planning of both new and existing owned marketing placements to drive awareness and conversion for all marketing efforts.

Requirements

  • 6-8 years in a strategic marketing role, with at least 3+ years in a product marketing role spanning both B2C and B2B.
  • Proven success bringing new digital product(s) to market across many owned and earned marketing channels.
  • Experience making data-driven decisions using analytics, with reporting capabilities.
  • Experience in rethinking or evolving product positioning strategies for a business.
  • A strong ability to understand technical feature functionality and translate this into compelling, user-focused messaging and communications.
  • Experience working cross-functionally with both creative teams as well as business & technical teams.
  • Proven ability to collaborate and influence other teams to ensure strong business impact.

About the Team

The Paperless Post marketing team is central in shaping how Paperless Post communicates with over 200 million users. We exist to drive significant growth and long-term value for our company through multi-pronged campaigns, communication, and storytelling that brings our passion for parties to life.

About the Company

Paperless Post is a company that exists to help all people celebrate all the moments that matter to them. We believe that having a team reflective of the diverse world around us empowers us to create a product that serves everyone.

  • Senior Manager of Production

    2 weeks ago

    New York, New York, United States Allied Global Marketing Full time

    About Allied Global MarketingAllied Global Marketing is a leading full-service entertainment, culture, and lifestyle-marketing agency. We build strategic campaigns for a diverse range of clients that connect audiences with experiences they love.The OpportunityWe're seeking a dedicated and enthusiastic Senior Manager of Production to join our fast-growing...

  • Senior Product Marketing Manager

    4 weeks ago

    New York, New York, United States Wiz, Inc. Full time

    Job Title: Senior Product Marketing ManagerWiz, Inc. is seeking a highly skilled Senior Product Marketing Manager to drive the growth of our cloud security products. As a key member of our marketing team, you will be responsible for developing and executing go-to-market strategies, creating compelling product messaging, and building strong relationships with...

  • Senior Product Marketing Manager

    4 days ago

    New York, New York, United States Yext Full time

    Senior Product Marketing ManagerYext is seeking a Senior Product Marketing Manager to drive the Yext Reviews GTM strategy, plan, and execution. This role is responsible for developing and executing product marketing plans that drive sales and revenue growth. The ideal candidate will have a deep understanding of the B2B SaaS sales process and be able to craft...

  • Senior Product Marketing Manager

    2 weeks ago

    New York, New York, United States Dealpath Full time

    Join Our Team as a Senior Product Marketing ManagerWe are seeking a highly skilled Senior Product Marketing Manager to lead the development of our go-to-market strategy. As a key member of our team, you will play a pivotal role in shaping how we position our platform, crafting compelling messaging that resonates with our customers and the broader market.Key...

  • Senior Product Marketing Manager

    4 weeks ago

    New York, New York, United States Insightful Full time

    About UsAt Insightful, we're revolutionizing the way businesses make informed decisions. Our cutting-edge platform processes vast amounts of data, distilling it into actionable insights that empower enterprises to boost productivity, streamline processes, and enhance staff well-being.Job DescriptionWe're seeking a seasoned Senior Product Marketing Manager to...

  • Senior Product Marketing Manager

    2 weeks ago

    New York, New York, United States EvolutionIQ Full time

    About UsEvolving the Future of InsuranceWe're EvolutionIQ, a pioneering force in the insurance industry, dedicated to revolutionizing the way we approach risk management and policyholder experiences. Our mission is to empower injured and disabled workers to return to the workforce, saving billions of dollars in avoidable costs and lost productivity. We're...

  • Senior Product Marketing Manager

    2 weeks ago

    New York, New York, United States Paperless Post Full time

    Job Title: Senior Manager, Product MarketingThe Senior Manager of Product Marketing at Paperless Post is responsible for driving the successful launch of new digital products into the market. This includes developing and executing a product marketing strategy based on deep research and insights, defining the product positioning and messaging, and leading the...

  • Senior Product Marketing Manager

    4 weeks ago

    New York, New York, United States American Express Full time

    About the RoleWe are seeking a highly motivated and experienced Senior Product Marketing Manager to join our team at American Express. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive awareness and adoption of our products and services.Key ResponsibilitiesDevelop and execute marketing...

  • Senior Product Marketing Manager

    1 week ago

    New York, New York, United States Amazon Full time

    About the RoleWe are seeking an experienced Product Marketing Manager to lead the development of messaging, positioning, and marketing activities for Amazon Advertising's ads solutions.This is a highly cross-functional role that requires close partnership across Brand/Events/Regional/Small Business/Partner Marketing, PR, Product Management, Sales, Research,...

  • Senior Product Marketing Manager

    4 days ago

    New York, New York, United States Yext Full time

    Senior Product Marketing ManagerYext is the leading digital presence platform for multi-location brands, with thousands of customers worldwide. Our AI and machine learning technology powers the knowledge behind every customer engagement, which is only possible through our team of innovators and enthusiastic collaborators.We are looking for a Senior Product...

  • Senior Product Marketing Manager

    2 weeks ago

    New York, New York, United States Amazon Full time

    Job Title:Senior Product Marketing Manager - Outbound MarketingJob Summary:Amazon is seeking a Senior Product Marketing Manager to lead the development and execution of innovative marketing strategies for our outbound communication channels, including email, push, and SMS. The ideal candidate will have a proven track record of driving business growth through...

  • Senior Product Marketing Manager, IT

    1 week ago

    New York, New York, United States Rippling Full time

    About RipplingRippling is a cloud-based platform that streamlines HR, IT, and finance operations for businesses. As a Senior Product Marketing Manager, you will play a critical role in driving growth and adoption of our IT solutions.The RoleWe are seeking a seasoned product marketing professional to lead the development and execution of our IT product...

  • Senior Product Marketing Manager

    1 week ago

    New York, New York, United States Hover Full time

    About the RoleWe are seeking a highly skilled Senior Product Marketing Manager to join our team at Hover. As a key member of our marketing team, you will be responsible for developing and executing launch strategies and campaigns for new products and features, driving acquisition and adoption in a fast-paced and agile environment.Key ResponsibilitiesPartner...

  • Senior Product Marketing Manager

    2 weeks ago

    New York, New York, United States Blockaid Full time

    About BlockaidBlockaid is a pioneering web3 security platform that empowers trust in the decentralized world. Our cutting-edge platform is trusted by leading web3 companies, including Coinbase, Metamask, and Stellar, to detect, understand, and prevent off and onchain threats.Role OverviewAs a Senior Product Marketing Manager at Blockaid, you will collaborate...

  • Senior Product Marketing Manager

    2 weeks ago

    New York, New York, United States Microsoft Corporation Full time

    About the Role:We are seeking a Senior Product Marketing Manager to drive go-to-market strategy and execution for our Microsoft Advertising business focused on Search and Chat partners.This role will lead strategic positioning of our products and enable sales through effective training and collateral development.Collaboration with product management,...

  • Senior Product Marketing Manager

    1 month ago

    New York, New York, United States Sisense Inc. Full time

    About the RoleSisense is a leading analytics platform that empowers businesses to make data-driven decisions. As a Senior Product Marketing Manager, you will play a crucial role in driving market positioning and messaging for our growing analytics platform.Key ResponsibilitiesDevelop and maintain audience-appropriate collateral to support our go-to-market...

  • Senior Product Marketing Manager

    2 months ago

    New York, New York, United States Cadence Solutions Full time

    {"title": "Senior Product Marketing Manager", "description": "Drive Product Adoption and GrowthCadence Solutions is seeking an experienced Senior Product Marketing Manager to lead the marketing strategy for our cutting-edge remote patient monitoring platform. As a key member of our team, you will work closely with our product, design, and sales teams to...

  • Senior Product Marketing Manager

    2 weeks ago

    New York, New York, United States SS&C Technologies Full time

    Job DescriptionSS&C Technologies is a leading provider of investment and financial services and software for the financial services and healthcare industries. As a global company, we have 20,000+ employees in over 90 offices in 35 countries. Our solutions are used by 18,000 financial services and healthcare organizations worldwide.Job SummaryWe are seeking...

  • Senior Product Marketing Manager

    1 month ago

    New York, New York, United States Sisense Full time

    About SisenseSisense is a leading analytics platform that empowers businesses to make data-driven decisions by providing actionable insights. Our platform is designed to bridge the gap between insights and action, making data more accessible within every application.Job SummaryWe are seeking a Senior Product Marketing Manager to join our team. As a key...

  • Senior Product Marketing Manager

    1 month ago

    New York, New York, United States SS&C Technologies Holdings Full time

    Job OverviewSenior Product Marketing Manager - Asset ManagementWe are seeking an experienced Senior Product Marketing Manager to join our global Product Marketing team. This role will focus on our B2B Asset Management segment, targeting buyers in retail investment management, institutional investment management, and brokerage-dealer firms across the...