Senior Product Marketing Manager
6 hours ago
We are seeking an experienced Product Marketing Manager to lead the development of messaging, positioning, and marketing activities for Amazon Advertising's ads solutions.
This is a highly cross-functional role that requires close partnership across Brand/Events/Regional/Small Business/Partner Marketing, PR, Product Management, Sales, Research, and education teams.
The ideal candidate will have a strong understanding of customer needs and be able to develop marketing strategies that drive awareness and adoption of our ad products.
Key Responsibilities- Develop year-long marketing strategies to drive awareness and adoption for a portfolio of advertising solutions tied to key advertiser objectives
- Create compelling sales and marketing collateral to drive adoption and understanding of Amazon's ads products
- Develop recommendations for new growth initiatives
- Identify internal 1st and 3rd party research needs to support product positioning and marketing plans
- Guide the prioritization, development and implementation of case studies and research to communicate the benefits of the Amazon Ads product portfolio
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience communicating results to senior leadership
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
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