Senior Product Marketing Manager

6 hours ago


New York, New York, United States Amazon Full time
About the Role

We are seeking an experienced Product Marketing Manager to lead the development of messaging, positioning, and marketing activities for Amazon Advertising's ads solutions.

This is a highly cross-functional role that requires close partnership across Brand/Events/Regional/Small Business/Partner Marketing, PR, Product Management, Sales, Research, and education teams.

The ideal candidate will have a strong understanding of customer needs and be able to develop marketing strategies that drive awareness and adoption of our ad products.

Key Responsibilities
  • Develop year-long marketing strategies to drive awareness and adoption for a portfolio of advertising solutions tied to key advertiser objectives
  • Create compelling sales and marketing collateral to drive adoption and understanding of Amazon's ads products
  • Develop recommendations for new growth initiatives
  • Identify internal 1st and 3rd party research needs to support product positioning and marketing plans
  • Guide the prioritization, development and implementation of case studies and research to communicate the benefits of the Amazon Ads product portfolio
Requirements
  • 6+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience communicating results to senior leadership
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience leading go-to-market for consumer software or hardware product launches
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)


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