Senior Product Marketing Manager

22 hours ago


New York, New York, United States Blockaid Full time
About Blockaid

Blockaid is a pioneering web3 security platform that empowers trust in the decentralized world. Our cutting-edge platform is trusted by leading web3 companies, including Coinbase, Metamask, and Stellar, to detect, understand, and prevent off and onchain threats.

Role Overview

As a Senior Product Marketing Manager at Blockaid, you will collaborate with our R&D, go-to-market teams, and customers to craft compelling messaging and materials that drive demand and enable sellers to prospect and close new business. Your expertise will be instrumental in shaping the future of web3 security.

Key Responsibilities
  • Conduct market research to inform product development and marketing strategies.
  • Develop and execute product-focused campaigns and marketing materials that resonate with our target audience.
  • Collaborate with product teams to define product roadmaps and GTM strategies.
  • Design and deliver sales enablement materials that empower the sales team to effectively communicate the product's value proposition.
  • Work closely with product and sales teams to develop and optimize pricing models.
Requirements
  • Proven experience in marketing cybersecurity or web3 products to technical audiences.
  • Strong business acumen and ability to translate marketing efforts into revenue growth.
  • Ability to market complex technical products to both technical and non-technical audiences.
  • Curiosity and willingness to experiment with modern marketing tools and technologies.
  • Experience working in a startup or growth-stage company.


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