Communications Strategy Manager
2 weeks ago
Position: Manager, Planning
Company Overview:
Spark Foundry is a leading global media agency dedicated to enhancing brand engagement and driving transactions. Our mission is to create impactful connections between brands and consumers through innovative media strategies and insights.
Role Summary:
The Manager, Planning serves as the key point of contact for day-to-day communications planning. This role is essential in converting marketing and digital media goals into actionable communication strategies while overseeing the work of Associates on various projects. The Manager is expected to possess a solid understanding of both strategic and operational media practices and be prepared to step in for the Associate Director when necessary.
Key Responsibilities:
- Support the Associate Director in all facets of digital media strategy development and recommendations.
- Translate communication and digital media strategies into actionable planning steps.
- Oversee and manage Associates and the daily execution of all media activities.
- Proactively research and identify insights to enhance media offerings.
- Embrace and apply the principles of Connections that Captivate in all media recommendations.
- Ensure the effective implementation of all approved communication plans and projects.
- Act as the primary liaison for client stewardship requests.
- Gain a comprehensive understanding of clients' marketing objectives to provide relevant media recommendations.
- Utilize proprietary research tools and processes to inform communication planning.
- Prepare and present communication plans, including objectives, strategies, and supporting materials.
- Build strong collaborative relationships with partner agencies to ensure a seamless communication process.
- Demonstrate agility by managing multiple brands and strategic initiatives while overseeing Associates.
- Foster a collaborative environment with implementation teams to ensure alignment with brand communication objectives.
- Train and mentor Associates, focusing on effective delegation and group dynamics.
- Exhibit strong leadership skills and evaluate Associate performance through the PMP process.
- Identify opportunities for Associate career growth and development.
- Participate in MDS Training offerings.
Qualifications:
- Minimum of 3 years of experience in digital media planning.
- Exceptional written and verbal communication skills.
- Strong organizational skills with the ability to prioritize projects for self and Associates.
- In-depth understanding of media fundamentals.
- Proven training and leadership capabilities.
- Enthusiastic approach that brings innovative ideas to the planning process.
Additional Information:
This position is hybrid, requiring three days in the office each week. All information will be kept confidential according to EEO guidelines.
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