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Head of SEO Strategy

2 months ago

Chicago, Illinois, United States Hearst Communications, Inc. Full time

About Hearst Communications, Inc.

With a legacy spanning over two decades, Hearst Communications, Inc. collaborates with some of the largest B2B and B2C brands to deliver integrated marketing and technology solutions that redefine brand interactions and marketing strategies, resulting in exceptional business outcomes. Our human-centric methodology enhances customer experience, employee engagement, and user interaction across both digital and physical platforms, driven by data and innovative creativity.

Our diverse team, composed of individuals from various backgrounds, cultures, and disciplines, is our greatest strength. The essence of our work begins with our people.

Your Role and Impact

As the SEO Director, you will spearhead and refine our SEO initiatives to foster organic growth and guarantee the effectiveness of our clients' digital marketing efforts. You will oversee a team of SEO experts, collaborate with various departments, and manage significant client accounts. Your responsibilities will encompass strategic planning, execution, and ongoing enhancement of SEO methodologies to boost our clients' online presence and performance. This position demands a profound comprehension of SEO best practices, analytical skills, and the capability to remain ahead of industry developments. The Director will work alongside other senior executives to integrate SEO services into new business opportunities. The ideal candidate will possess a proven history of successful SEO projects, outstanding leadership abilities, and the capacity to work synergistically with cross-functional teams to achieve client objectives.

Key Responsibilities

Strategic Planning and Client Management

  • Formulate and execute comprehensive SEO strategies that align with clients' business objectives.
  • Conduct thorough research on findability, competitive analysis, and market trends to guide strategy development.
  • Act as the primary liaison for key client accounts, ensuring satisfaction and success in SEO-focused engagements.
  • Present SEO strategies, reports, and outcomes that connect with broader business goals in a clear and persuasive manner.

Execution, Optimization, Reporting, and Analysis

  • Oversee the implementation of extensive SEO programs, including technical SEO, content enhancement, link building, and related services.
  • Utilize advanced SEO tools and analytics platforms to monitor, analyze, and report on campaign performance.
  • Identify optimization and growth opportunities, implementing changes to enhance SEO-focused engagements.
  • Develop and deliver comprehensive SEO performance reports, including metrics, insights, and actionable recommendations.
  • Employ data-driven analysis to evaluate the success of SEO initiatives and inform future strategies.

Leadership, Team Management, and Collaboration

  • Lead, mentor, and cultivate a team of SEO professionals, promoting a culture of continuous learning and innovation.
  • Establish clear objectives and performance expectations for the SEO team, conducting regular performance evaluations.
  • Create and deliver training materials to enhance and expand SEO-focused client engagements.
  • Lead cross-functional teams, collaborating with resources from various departments to deliver cohesive and effective digital marketing strategies.
  • Stay informed about the latest market trends, including search engine algorithm updates and industry best practices.

New Business Development and Marketing Support

  • Generate demand for Hearst services by developing industry perspectives and thought leadership content.
  • Create compelling client case studies to support marketing initiatives.
  • Lead new business proposal content and presentations focused on SEO and related services.
  • Develop integrated go-to-market strategies that incorporate SEO and other Hearst offerings into broader client business strategies.

Qualifications

  • 8+ years of experience in SEO for agencies or brands.
  • 3+ years of experience managing direct reports with demonstrated leadership.

Skills

  • Bachelor's degree in business, marketing, computer science, information technology, or a related field is strongly preferred.
  • Extensive knowledge of SEO principles, best practices, and industry trends.
  • Strong analytical skills; ability to derive conclusions from data and take appropriate action.
  • Results-oriented with strong business acumen.
  • Proficient in web analytics across key platforms like Google Analytics and Adobe Analytics.
  • Fundamental understanding of technical SEO; experience with HTML, CSS, JavaScript, and web design technologies.
  • Experience in new business processes, including prospect discovery and sales development.
  • Strong storytelling and presentation skills.
  • Ability to adapt quickly and work in a dynamic environment.
  • Highly organized with excellent analytical, time management, problem-solving, and project management skills.
  • Proven ability to manage multiple projects and clients simultaneously.
  • Proficient in Microsoft Office; advanced Excel and PowerPoint skills are a plus.
  • Excellent written and verbal communication skills.
  • Strong mathematical, analytical, and writing abilities.
  • Able to thrive in a team environment with a positive attitude.

Our Mission and Values

The mission of Hearst Communications, Inc. is to Transform Experiences. This mission influences our work, our mindset, our interactions with one another, and our evolution as an organization. We operate as a community, adapting and evolving guided by values rather than rules. Our core values reflect our vision.

Be Kind: Lead with compassion.

Lead with Candor: Ensure that your communication is truthful, constructive, and beneficial.

We Before Me: Lead for the benefit of others.

We are committed to evolving our clients for a human-centric future, creating a better world for everyone.