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Head of SEO Strategy

2 months ago

Chicago, Illinois, United States Hearst Communications, Inc. Full time

About Hearst Communications, Inc.

With a legacy spanning over two decades, Hearst Communications, Inc. has been at the forefront of delivering integrated marketing and technology solutions to some of the largest brands in both B2B and B2C sectors. Our focus on human-centric strategies enhances customer, employee, and user experiences across both digital and physical landscapes, driven by data and innovative creativity.

Our diverse workforce, comprising various backgrounds and disciplines, is our greatest strength, fostering a collaborative community that drives our mission forward.

Your Role and Impact

As the SEO Director, you will spearhead the development and execution of our SEO initiatives aimed at boosting organic growth and optimizing our clients' digital marketing efforts. This position involves leading a team of SEO experts, collaborating across departments, and managing significant client accounts. You will engage in strategic planning, implementation, and ongoing refinement of SEO methodologies to elevate our clients' online presence and performance. A comprehensive understanding of SEO best practices, analytics, and industry advancements is essential. In partnership with other senior executives, you will integrate SEO services into new business strategies. The ideal candidate will possess a strong history of successful SEO projects, exceptional leadership capabilities, and the aptitude to work effectively with cross-functional teams to achieve client objectives.

Key Responsibilities

Strategic Development and Client Relations

  • Formulate and execute detailed SEO strategies that align with the business objectives of clients.
  • Conduct thorough research on findability, competitive landscapes, and market dynamics to guide strategic decisions.
  • Act as the primary liaison for key client accounts, ensuring engagement success and satisfaction focused on SEO.
  • Deliver SEO strategies, performance reports, and results that resonate with broader business goals in a compelling manner.

Implementation, Optimization, and Analytics

  • Oversee the deployment of comprehensive SEO initiatives, including technical SEO, content enhancement, link acquisition, and related services.
  • Leverage advanced SEO tools and analytics platforms to monitor, evaluate, and report on campaign effectiveness.
  • Identify growth opportunities and implement enhancements to improve SEO-focused initiatives.
  • Prepare and present detailed SEO, SERP, and discoverability reports, including performance metrics and actionable insights.
  • Utilize data-driven analysis to assess the success of SEO initiatives and inform future strategies.

Leadership, Team Development, and Collaboration

  • Guide, mentor, and cultivate a team of SEO professionals, promoting a culture of continuous improvement and innovation.
  • Establish clear objectives and performance standards for the SEO team, conducting regular evaluations.
  • Create and provide training resources to enhance SEO practices for client engagements.
  • Lead cross-departmental teams with resources from various divisions to deliver cohesive digital marketing strategies.
  • Stay informed on the latest market trends, including search engine algorithm changes and emerging technologies.

Business Development and Marketing Support

  • Generate interest in Hearst services by developing industry perspectives and thought leadership content.
  • Craft engaging client case studies to support marketing-driven leads.
  • Lead the creation of new business proposals and presentations centered on SEO and related services.
  • Develop integrated go-to-market strategies that incorporate SEO and other Hearst offerings into comprehensive client solutions.

Qualifications

  • 8+ years of experience in SEO within agency or brand environments.
  • 3+ years of experience in a leadership role managing direct reports.

Skills and Expertise

  • Bachelor's degree in business, marketing, computer science, information technology, or a related field is preferred.
  • Extensive knowledge of SEO principles, best practices, and industry trends.
  • Strong analytical capabilities; ability to derive insights from data and take appropriate actions.
  • Results-oriented with a solid understanding of business dynamics.
  • Proficient in web analytics tools such as Google Analytics and Adobe Analytics.
  • Fundamental knowledge of technical SEO, including HTML, CSS, JavaScript, and web design technologies.
  • Experience in business development processes, including client discovery and proposal development.
  • Strong storytelling and presentation skills.
  • Ability to adapt quickly in a fast-paced environment.
  • Highly organized with excellent analytical, time management, and project management skills.
  • Experience in SEO business development or budgeting.
  • Proven ability to manage multiple projects and clients effectively.
  • Proficient in Microsoft Office, with advanced skills in Excel and PowerPoint being a plus.
  • Excellent written and verbal communication skills.
  • Strong mathematical, analytical, and writing abilities.
  • Able to work collaboratively in a team setting with a positive attitude.

Our Mission and Values

At Hearst, our mission is to Transform Experiences. This mission shapes our work culture, our interactions, and our evolution as a company. We operate as a community, guided by values rather than rules, ensuring that we adapt and grow together.

Core Values:

  • Be Kind: Lead with compassion.
  • Lead with Candor: Ensure your communication is truthful, beneficial, and constructive.
  • We Before Me: Prioritize collective success over individual gain.

We are committed to evolving our clients for a human-centric future, creating a better world for all.