Accountability Manager
3 days ago
Job Title: Accountability Manager
Job Summary:
The Accountability Manager plays a crucial role in ensuring the effective execution of lead management processes and sales processes through marketing systems. This position involves collaborating with various digital platforms and vendor relationships to maintain high standards for customer satisfaction and online reputation.
Key Responsibilities:
- Training and Coaching: Provide training and coaching to sales employees on the use of VinSolutions CRM, focusing on customer relationships and lead processes.
- Lead Management: Assign leads to appropriate sales staff and conduct regular audits to ensure proper follow-up and lead conversation.
- Performance Reporting: Prepare and present performance reports to sales staff, analyzing metrics to drive improvements.
- Vendor Management: Communicate with vendors such as Autotrader, Edmunds, Carfax, etc. to ensure optimal service and value.
- OEM Website Audit: Audit OEM websites for accuracy, marketing effectiveness, and pricing strategies, and coordinate with staff to ensure compliance and optimization.
- Adsource Management: Monitor Adsource platforms to ensure effective advertising strategies and execution.
- Roadster Management: Manage the use of Roadster for online sales and customer interactions.
- CSI and Online Reputation: Monitor CSI, online reviews, and reputation on platforms, and implement strategies to enhance customer satisfaction and address negative feedback.
- Team Collaboration: Facilitate effective communication across teams to ensure alignment and efficiency.
- Document Management: Manage SharePoint for document storage, sharing, and collaboration among staff.
- New Hire Onboarding: Oversee the onboarding process for new hires, providing training and coaching to ensure they are well-prepared.
- Co-op Advertising: Audit co-op advertising programs to maximize marketing budgets and effectiveness.
Requirements:
- Physical Ability: Ability to use computer hardware/software.
- Computer Literacy: Proficiency in MS Word, Advanced Excel, and Outlook.
- Organizational Skills: Organized and extremely detail-oriented.
- Prioritization: Ability to prioritize tasks.
- Deadline Orientation: Deadline-oriented.
- Research Skills: Research skills.
- CRM Experience: Proven experience in CRM management, performance evaluation, and vendor management.
- Industry Knowledge: Strong understanding of the automotive industry and dealership operations.
- Technical Skills: Proficiency with Vinsolutions, Adsource, Roadster, Purple Cloud, Zoom, and SharePoint.
- Data Analysis: Ability to analyze data and make informed decisions to drive performance improvements.
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