Strategic Marketing Director

3 days ago


Des Moines, Iowa, United States Agupdate Full time
Job Description

Job Title: Consumer Marketing Strategy Director

Company: Agupdate

Job Summary:

We are seeking a highly skilled Consumer Marketing Strategy Director to lead our subscription growth efforts. As a key member of our team, you will be responsible for developing and executing strategic plans to drive subscriber acquisition, increase engagement, and mitigate churn.

Key Responsibilities:

  • Subscription Sales and Engagement: Lead the development and execution of sales and engagement strategies to drive revenue growth and subscriber acquisition.
  • Strategic Planning: Collaborate with cross-functional teams to develop and implement strategic plans that align with business objectives.
  • Marketing Program Development: Design and launch marketing programs to support newsroom initiatives and drive subscription growth.
  • Social Media Management: Oversee social media ads and ensure they are functioning as expected to drive subscription sales or improve engagement.
  • Analytics and Reporting: Work with the analytics team to ensure proper tracking of results and provide explanations as needed.
  • Team Collaboration: Collaborate with marketing operations, news teams, and other stakeholders to ensure timely execution of sales efforts.

Requirements:

  • Education: Bachelor's Degree
  • Experience: 5+ years of sales and marketing experience, 2+ years of subscription sales experience
  • Skills: Strategic marketing planning, ability to derive actionable insights from social media metrics and marketing data, knowledge of technology and search trends

What We Offer:

Agupdate offers a dynamic and collaborative work environment, opportunities for professional growth and development, and a competitive compensation package.



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