Marketing Campaign Architect
2 weeks ago
As a key member of our marketing team, the Marketing Strategist will report directly to the Director of Marketing and Public Relations. This role involves collaborating with a dynamic group of creatives, digital marketing experts, designers, developers, and account managers to develop comprehensive marketing strategies, campaigns, and initiatives. You will be part of a results-driven team dedicated to enhancing our clients' marketing efforts. In this position, you will refine your analytical skills and contribute to improving our clients' return on investment through well-planned and executed digital and traditional marketing campaigns.
Key Responsibilities
- Strategizing and optimizing both digital and traditional marketing campaigns.
- Conducting thorough research and analysis of consumer behavior and the competitive landscape.
- Executing your vision across various channels including display, video, paid social, search, and mobile.
- Establishing and maintaining tracking systems to monitor conversion rates and funnel performance.
- Overseeing project management for campaigns, including vendor and client relationship management.
- Bachelor's degree or equivalent experience in communications or marketing.
- Demonstrated experience in content marketing, digital marketing, or client relationship management.
- Proficient in creating, editing, and promoting both written and visual content.
- Experience collaborating with a team of creative professionals and marketing specialists.
- Possess creative intuition while being able to validate decisions with data, as well as report and optimize results based on analytics.
Road Media Group is a comprehensive agency specializing in digital advertising, brand strategy, design, email marketing, public relations, and more.
Our founders have a proven track record of delivering results for numerous organizations and brands, and our work has garnered multiple industry awards for excellence.
Today, our expertise in commercial brand management enables our clients to execute smarter, more effective campaigns, while our diverse background helps brands connect with and engage their audiences on a deeper level. We provide transparent pricing with no hidden fees.
Road Media Group is dedicated to fostering a diverse workplace and is proud to be an equal opportunity employer. All qualified candidates will be considered for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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