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Strategic Marketing Lead

2 months ago

Des Moines, Iowa, United States RDG Planning and Design Full time
Job Overview

Are you passionate about shaping the narrative of impactful projects? Do you envision yourself collaborating with a dynamic team of planners and designers to elevate strategic marketing initiatives?

If you resonate with these thoughts, you may be an ideal candidate for the Marketing Manager position at RDG Planning and Design. In this role, you will be integral to the formulation and execution of our marketing strategies, aimed at attracting new clients while nurturing existing relationships.

Key Responsibilities:

  • Partner with market leaders to devise and implement comprehensive marketing strategies.
  • Foster relationships to enhance RDG's visibility through local events, advertising, and sponsorship opportunities.
  • Collaborate with the marketing and communications team to articulate the visual and narrative identity of our firm, projects, and personnel in alignment with the RDG brand voice.
  • Oversee the organization and facilitation of conferences and events.
  • Engage in storytelling efforts directed at local partners and prospective clients.
  • Support market leaders and marketing/studio coordinators in crafting strategic responses to proposals.

Qualifications:

  • Proven ability to work collaboratively with diverse groups within the organization and with external clients and partners.
  • Active listening skills with the ability to ask pertinent questions.
  • Strong organizational skills in managing marketing and business development efforts.
  • Thrives in complex and dynamic work environments.
  • Meticulous attention to detail.
  • Exceptional time management skills with a track record of meeting deadlines.
  • Ability to devise effective strategies for project completion.
  • Skilled in crafting and proofreading communications for varied audiences.
  • Proficient in Microsoft Suite, Deltek Vision, Zoom, and Adobe Suite.
  • Educational background in journalism, public relations, marketing, communications, or a related field, or equivalent experience.
  • Preferred experience of 10+ years in a relevant field.
  • Experience in the AEC industry or marketing professional services is advantageous.