Marketing Specialist
2 weeks ago
Salary: Up to $70,000 plus comprehensive benefits
Role Overview:
As a Marketing Coordinator, you will be responsible for the creation, implementation, and execution of various marketing strategies and initiatives tailored for the commercial construction sector. Your key responsibilities will include:
- Administering both print and digital marketing campaigns.
- Utilizing Adobe InDesign to design and produce marketing materials.
- Facilitating email marketing initiatives.
- Managing social media accounts and content schedules.
- Executing display advertising efforts.
- Updating website content to enhance user engagement.
- Strengthening Search Engine Optimization (SEO) and Search Engine Marketing (SEM) efforts.
- Learning to develop proposals and presentations.
- Evaluating and analyzing the effectiveness of marketing campaigns.
- Generating routine and special reports.
- Handling special projects as assigned.
- Providing additional marketing, administrative, and sales support as needed.
Ideal Candidate Profile:
The successful candidate will possess:
- A minimum of 3 years of marketing experience.
- Experience in marketing within the commercial construction industry.
- Proficiency in Adobe InDesign.
- Experience with Microsoft PowerPoint.
- A High School Diploma or equivalent.
- Preferred: An Associate's or Bachelor's Degree.
Employment Type: Full Time
Seniority Level: Mid-Senior level
Job Function: Strategy/Planning, Marketing, and Public Relations
Industries: Advertising Services, Public Relations and Communications Services, Market Research
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