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Marketing Specialist for Construction Sector

2 months ago

Vergennes, Vermont, United States iHire Full time
Position Overview:
As a Marketing Coordinator specializing in the commercial construction industry, you will be responsible for the creation, implementation, and execution of comprehensive marketing strategies and initiatives.

Key Responsibilities:
- Develop and manage both print and digital marketing campaigns.
- Utilize Adobe InDesign to create impactful marketing materials.
- Oversee email marketing initiatives and manage social media platforms.
- Execute display advertising efforts to enhance brand visibility.
- Update website content to ensure relevance and accuracy.
- Strengthen Search Engine Optimization (SEO) and Search Engine Marketing (SEM) efforts.
- Learn to craft proposals and presentations that resonate with stakeholders.
- Evaluate and analyze the effectiveness of marketing campaigns through routine reporting.
- Handle special projects and provide additional marketing, administrative, and sales support as needed.

Ideal Candidate Profile:
- Minimum of 3 years of experience in marketing, preferably within the commercial construction sector.
- Proficiency in Adobe InDesign and Microsoft PowerPoint.
- High School Diploma or equivalent is required; an Associate's or Bachelor's Degree is a plus.

Employment Details:
- Employment Type: Full-Time
- Seniority Level: Mid-Senior Level
- Job Function: Strategy/Planning, Marketing, and Public Relations
- Industries: Advertising Services, Public Relations and Communications Services, Market Research

This role offers a competitive salary range and a comprehensive benefits package.